Bärbel Egli-Unckrich campaign
In its latest campaign, Kleinanzeigen focuses on the genuine interpersonal encounters that arise on this platform, both consciously and unconsciously. The Goodwins developed the campaign and is positioning its long-standing client as a social space for experiences.
The new campaign was given the green light on 25 December with a soft launch in digital out-of-home advertising and on YouTube. From 1 January 2026, the campaign will be rolled out on television, as an online video and on social media – and thus broadly integrated into the everyday lives of users.
The campaign's content is deliberately focused on social issues. Especially for Generation Z, whose everyday lives are heavily influenced by social media, interactions are increasingly shifting to the digital realm. What often gets lost in the process is unplanned...
