Sabine Danek PAGE
Lass machen! is the message from Die GRÜNEN for the state election in Rhineland-Palatinate, which will take place on 22 March 2026. The campaign was developed by The Goodwins & The Goodforces, who have struck just the right tone.
Get stuck in and get things done – pragmatically, solution-oriented and always with an eye on the big picture: that's how the Berliner Agenturen The Goodwins & The Goodforces the political style of DIE GRÜNEN Party in Rhineland-Palatinate.
And they are implementing this in the ‘Let's do it!’ campaign.
In a time of multiple crises, they set a positive tone and embody a ‘can-do spirit,’ as the creative minds call it, which is also embodied by the leading candidate Katrin Eder.
The messages are phrased with a twist: ‘Save the climate. Between us, too,’ they say, ‘Deport xenophobia’ or ‘Let nature flourish. Not rents.’
And on top of that, the posters and posts glow in a wide variety of shades of green and are much brighter than in the Kampagne von Cem Özdemir for the office of Prime Minister.
And the sunflower, reduced to a tiny, modern emblem, also shines brightly here.
Family motifs and young spot
‘While others talk, DIE GRÜNEN act’ is the message being conveyed, led by Rhineland-Palatinate's top candidate Katrin Eder.
For The Goodwins, working on the campaign meant finding the ‘sweet spot between creativity and simplicity,’ formulating messages in such a way that they stick in people's minds while also being understandable to everyone.
And that's for an electorate ranging from 18 years of age to the elderly, and across all social classes. That's always one of the challenges of election campaigns.
The images show that DIE GRÜNEN in Rhineland-Palatinate seem to be focusing primarily on the middle of society, on families, but also on pensioners.
Children and elderly people can be seen on them, along with slogans such as ‘Promote buses and trains’, ‘Equal opportunities for all children’ and ‘Working for people and nature’.
A younger target group does not identify with this. Rather, they identify with the campaign advert, which is dynamically edited, with concise typography, animation and lively text, and takes a brief look at the state of the nation and the need to protect nature as well as democracy.
The campaign will be rolled out across a wide range of media: TV, cinema and online video, out-of-home (OOH), social media, the website and information material for street and door-to-door campaigning.
