Earth Hour, launched by the WWF in 2007, takes place once a year—a climate and environmental protection initiative during which lights are turned off around the world for one hour—a signal of the urgency of climate action.
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We developed an engagement campaign designed to inspire people, cities, and businesses to get involved. Under the slogan “We’re turning it off!”, the campaign highlighted the importance of personal action at home and its immediate impact on the environment. Striking visuals announced Earth Hour across digital channels, while at the hour itself, an XXL lamp at the Brandenburg Gate sparked widespread PR coverage.
