SOS-Kinderdörfer worldwide wanted to inspire a new generation of donors and sharpen its brand profile. The goal was to create a campaign that presented the organization as modern, approachable, and unique — and, last but not least, highlighted the diversity of its work.
Our services:
Our idea: An integrated image campaign that picks up on the well-known saying “It takes a village...” and rethinks the concept of “village” as a global village of supporters. Visually, the campaign combines authentic photos with colorful illustrations that radiate energy and confidence. This resulted in moving images, visuals, and audio spots for various touchpoints (print, (D)OOH, online, social media, and Spotify).
The Result:
The campaign creates a clear brand profile and specifically targets younger donors. It strengthens the organization's profile and deepens its connection to new and existing supporters.
