The Konzerthaus Berlin offers classical entertainment at the highest level - that is widely known. However, it is far too little known that it stands for so much more. Because the Konzerthaus Berlin is open to everyone - with a rousing "we" culture, a multi-layered program for young and old and, of course, the new top-class chief conductor Joana Mallwitz.
Our services:
We have therefore developed a new positioning and campaign for the Konzerthaus Berlin that reflects the creative spirit and open culture of the venue. The new claim "Classically different" serves as a content bracket, while the new corporate design primarily appeals to a younger audience. In conjunction with bold headlines, various advertising materials were created - from image motifs to motifs announcing and introducing Joana Mallwitz, through to specific program communication.
