Kleinanzeigen

Kleinanzeigen. Big impact.

New name, new logo, new look: "eBay Kleinanzeigen", Germany's largest portal for online classifieds, is now called "Kleinanzeigen" - and accompanies the brand relaunch with a high-reach brand campaign.

Our services:

As lead agency, we developed an integrated campaign (TV, OOH, online) around the claim "Kleinanzeigen. Big Impact.", which establishes the new, modern image of Kleinanzeigen and at the same time emphasises benefits such as "making money" and "protecting the environment". In addition to the coordination and integration of various partner agencies, our focus here was of course always on the aspects of green production.

The Result:

Bold and unseen re-launch communication celebrating the secondhand heroines. In this way, Kleinanzeigen appeals to all generations and shows in a likeable way that everyone can achieve great things with a small effort.