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Kleinanzeigen

Real Deals. Real People.

Classified ads are a great way to make money and find fantastic bargains. But there is another aspect that makes the platform more relevant than ever: interpersonal encounters. In other words, genuine exchanges and real experiences with real people. These encounters are a unique highlight, especially for the young target group who have grown up with social media and whose everyday lives largely take place online. It is therefore high time to position classified ads as a place for authentic connections – and thus differentiate the platform even more clearly from competitors such as eBay and Vinted.

Our services:

Under the slogan ‘Real deals. Real people.’, we developed a campaign that focuses on unseen, humorous encounters typical of classified ads – always unfiltered, direct and 100% authentic. The communication, designed for TV, online video, social media and digital out-of-home, was implemented with Saltwater Films as a green production in Berlin.

The Result:

An authentic, youthful campaign that establishes classified ads as a valuable place where genuine human encounters still take place in our digital world – unfiltered, surprising and reflecting the reality of our target group's lives.

https://thegoodwins.de/wp-content/uploads/2026/03/251203_Kleinanzeigen_BensMovienight_MASTER_16x9_15sec_WEB.mp4
https://thegoodwins.de/wp-content/uploads/2026/03/251203_Kleinanzeigen_IngasFlathunt_MASTER_16x9_15sec_WEB.mp4
https://thegoodwins.de/wp-content/uploads/2026/03/251203_Kleinanzeigen_LaurasRoom_MASTER_16x9_15sec_WEB.mp4

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