Kleinanzeigen
Grün, günstig, GRÜNSTIG!
In 2020, we launched Green Sunday with Kleinanzeigen – the sustainable shopping alternative to Black Friday and Cyber Monday with free shipping. In keeping with the promotional period, the aim was to promote the green campaign day again this year – and to set an example for conscious second-hand trade with an eye-catching campaign.
Our services:
With a focus on the neologism ‘GRÜNSTIG’ (green and affordable 💡), we gave Green Sunday 2025 a particularly fresh and humorous twist for the young target group. To this end, we worked with film production company TEKTITE to develop an integrated campaign that was rolled out across TV, online video, banners and social media. Throughout the entire process – from casting and fitting to the final assets – we relied on a fully AI-powered production.
The Result:
A campaign that is as memorable as it is authentic, continuing to establish Green Sunday as a fixture in the calendar of sustainable consumption events. At the same time, the communication demonstrates how much fun second-hand trading can be. Because that is precisely the essence of Green Sunday and classified ads themselves: greener, more affordable consumption. In other words, GRÜNSTIG and affordable!
