eBay Kleinanzeigen:
Let's act/trade!

Creating enthusiasm for the sustainability of the second-hand platform

The Generation Dilemma wants to shop for the latest things cheaply, but at the same time protect the environment. How can they do that? With used things on eBay Kleinanzeigen. It’s just that no one knows.

Our services:

Campaign concept, film development, performance assets.
Campaign conception, film development, performance assets. We created the digital campaign “Let's act/trade!”, which in several flights makes second-hand buying and selling on eBay Kleinanzeigen a smart choice for an environmentally conscious young generation - with maximum entertainment value, music videos and up-and-coming YouTube artists.

The Result:

  • Best YouTube campaign 2020 in Germany
     (according to YouTube/Google: “Perfect Native Advertising”)
  • 1.16 billion media impressions
  • Extremely high retention rate and view through rate
  • 37 % more Kleinanzeigen ads than in the same period last year
  • Double awarded by ADC
  • Gold beim Marketing For Future Award 2021, Kategorie „Hot Shit”