Blackroll

Positioning and branding of a lifestyle brand

BLACKROLL is known and established as a pioneer of fascial rollers with high level of medical expertise. However, the brand has since evolved into a holistic regeneration expert with a much broader product portfolio and target group profile. It was time to modernise the brand: away from a sterile medical supply store brand to a lifestyle brand that appeals to broad target groups from performance sports to well-being.

Our services:

Brand development, brand design, brand book

  • Execution of segmentation study
  • Development of a differentiating brand strategy and the brand attitude “Everything is a circle” 
  • Further development and modernization of the brand identity: tone of voice, visual language, color codes, typography, illustrations
  • Development of a brand guideline to regulate all applications in brand and product communication