via Ingo Rentz Horizont
Ebay Kleinanzeigen has introduced a new feature called “Sicher bezahlen” (pay securely), which is supposed to ensure buyer and seller protection. This is also worth an advertising campaign for the company - of course, as always with Ebay Kleinanzeigen, things are a little different in it.
The brand secures viewers’ attention in its TV and online commercial with a little double entendre. Because the young women in the commercial seem to be talking about sex.
Ebay Kleinanzeigen “I act protected”
In the end, however, it's all about the mundane topic of online trading. But protection is also the top priority here, Ebay Kleinanzeigen wants to convey with the campaign. This protection is guaranteed by "Secure Payment," a function in which the buyer's money is held in trust by a payment partner and only released when the goods have arrived at the buyer in the agreed condition.
“Security is a serious issue, but at the same time, the fun and self-deprecating components that are so typical of Ebay Kleinanzeigen should not be lost in the development of the campaign”
says Sharam Sadeghi, who is responsible at the advertising company.
The film was directed by up-and-coming director Christian Schilling and produced by Sterntag Berlin. In addition to TV and online motion pictures, the campaign also includes performance ads on the Google Display Network as well as onLinkedIn, Facebook and Instagram. Lead agency The Goodwins was responsible for the creative. The key visuals were photographed by Harry Weber.