SMA
Better where it matters.
Just in time for Intersolar Europe in Munich, SMA Solar Technology wanted to develop a campaign for its new Energy Solution. For the first time, the campaign was intended to target both the residential and small business markets simultaneously—two business segments that had previously been marketed separately. Another challenge was that key product components were not yet in their final form at the time the campaign was being planned.
Our services:
Under the tagline “Better where it matters,” we developed a multi-stage launch strategy for the market entry of the new SMA Energy Solution—from the pre-announcement phase through the trade show launch to ongoing performance communications. Instead of a traditional photo shoot, we relied exclusively on AI-based image production, handled entirely in-house—from concept development and prompt design to the final image selection. This resulted in over 30 visuals, some of which were large-format applications for trade shows. Based on these, we also developed a launch video as well as short versions for trade shows, events, performance marketing, and international language versions. The launch was further complemented by teaser visuals across print, online, email, and social media.
The Result:
A campaign implemented entirely in-house that formed the centerpiece of SMA’s trade show presence at Intersolar Europe and has since been deployed across all channels in several European markets—from sales presentations and print brochures to social media ads and banners. And all of this was delivered right on schedule, despite ongoing product development.
