Qonto
PR stunts in Berlin, Marseille, and Barcelona
Small business owners work hard—often at night, often behind the scenes. Qonto wanted to change exactly that: to give recognition to all those who work behind the scenes, while also showing how Qonto can support them—with tools that make managing finances and dealing with red tape easier.
Our services:
We conceived and produced two PR stunts for three European markets.
For “Night Praise,” we drove through Berlin and Marseille in the middle of the night in an LED-lit vehicle—right when everyone was asleep. Well, almost everyone! We surprised bakers, taxi drivers, and bartenders with large-format compliments.
As part of the “Bureaucracy Cleanup” campaign, a Qonto-branded garbage truck in Barcelona symbolically collected paperwork from small businesses—a humorous challenge to bureaucracy.
Both stunts were produced locally and released as videos for social media and YouTube.
The Result:
Two stunts that show genuine appreciation for small business owners and bring Qontos’s values to life—an internationally scalable campaign with local relevance.
