Even though ASC (Aquaculture Stewardship Council) and MSC (Marine Stewardship Council) have been promoting responsible fish farming and sustainable fishing for years, many consumers still lack awareness of how to recognize sustainable fish in their everyday lives—and why this choice is so important.
Our services:
We developed a multi-channel activation that raises consumer awareness of sustainable fish consumption and motivates them to look for the seals when shopping – with a focus on the core markets of Germany, Austria, Switzerland, Belgium, and the Netherlands. The campaign centers on the clear recognizability of the two seals, supported by social media content, influencer collaborations, and partnerships with food retailers. In addition, food brands are involved as multipliers, ensuring greater reach and relevance to everyday life.
The Result:
The campaign, which went live at the end of 2025, achieved greater visibility, awareness, and purchasing decisions for sustainably certified fish—across all core markets.
