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In preparation for the Rheinland-Pfalz state election campaign in March 2026, Bündnis 90/Die Grünen began screening agencies in September 2024. Now, in mid-July 2025, the decision on who will be responsible for the election campaign has been announced. The choice fell on the Berlin agencies The Goodwins and their communications consultancy The Goodforces. The agencies' tasks will include developing a campaign strategy, its creative implementation, and strategic management of communications for the leading candidate, Katrin Eder.
The Goodforces was founded in July 2024 as a political communications consultancy by The Goodwins and the owners of communications consultancy Green State, Peter Jelinek and Patrick Haermeyer. Jelinek had previously worked as a consultant for the Fraktion Grüne/EFA in the European Parliament, among others.
Natalie Cramme-Hill, State Chair of Bündnis 90/Die Grünen Rheinland-Pfalz: “With The Goodwins and The Goodforces, we have partners at our side who combine strategic depth with creative clarity and energy.”
Tim Stübane, Managing Director of The Goodwins: “Democracy thrives on communication that reaches people—with attitude, relevance, and empathy. It is an honor for us to be able to help shape this process in a highly collaborative and dynamic way.”
Most recently, the Hamburg-based creative agency Jung von Matt developed the campaign for the Die Grünen NRW for the upcoming local elections in September 2025.