Small brands in particular are increasingly shying away from political engagement or even messing with politics. They can benefit from this, says Tim Stübane in the podcast “W&V Denkanstoß”.

In the third episode of “W&V Denkanstoß”, W&V editor Stephanie Gruber talks with Tim Stübane, CEO and founder of the agency The Goodwins, about whether brands need to position themselves politically in order to be visible. The episode also looks at the dangers that arise when brands dare to take a clear stand.