Berlin-based creative agency The Goodwins has won a campaign budget from green power pioneer LichtBlick. In the pitch, the agency prevailed with its creative performance and sustainability orientation. As an owner-managed agency, The Goodwins can ensure the right partnership model for close collaboration with the company's in-house team.
Founded 25 years ago, LichtBlick is Germany's largest green energy provider and offers customers a wide range of climate-neutral energy solutions for their homes and on the road. Solar systems, electricity storage, wallboxes and electricity tariffs are available from a single source and smartly networked. By expanding its product range, LichtBlick is demonstrating that an environmentally conscious energy supply is not only the best option for our planet, but also the most economically viable.
The goal of the collaboration with The Goodwins is to increase LichtBlick's brand awareness and prospecting for the products ÖkoStrom and solar packages as part of a nationwide campaign. The newly developed campaign claim "Umwelten voraus" stands for LichtBlick's pioneering spirit and role. The claim also refers to the customers' self-confidence in obtaining the best energy solutions for themselves and the planet. In this way, energy regains some of the lightness it lost during the crises of recent years. The collaboration with LichtBlick underlines The Goodwins' philosophy of combining sustainability and creativity. As an agency with a focus on communication for the good companies, The Goodwins is looking forward to working with LichtBlick on a future-oriented and environmentally conscious campaign.
Florian Schaar, Head of Brand at LichtBlick adds: "The campaign combines creative performance and sustainable communication in an excellent way. The result speaks for itself - and for the self-confident approach to green electricity and solar energy."
"LichtBlick is a great fit for us, among the good companies we work for. Working in partnership with the internal team is great fun, the topic of energy takes on a new lightness and at the same time we appeal to consumers* to choose the best solution for our planet," says Mirko Stolz, GF Creation & Founder.
The campaign by The Goodwins for LichtBlick runs for several months and includes numerous communicative measures from TV and CTV, to OOH, DOOH, social media and online display ads and special areas in the St. Pauli stadium.
The films were produced by Kanu Film, Berlin. Sebastian Schipper was the director. Music was provided by Christoph Kähler. The photos are by Christian Hasselbusch.