SumUp
Making your effort count.
SumUp is well established as a provider of card readers. Less well known is that SumUp now offers a complete payment system including POS applications and bank account, providing merchants with a very flexible and easy way to manage their money.
Our services:
Expand SumUp’s brand and product awareness in 5 core European markets beyond the “card reader brand” and emotionally and creatively differentiate the brand while incorporating the new brand strategy “Made for real business”.
The Result:
An integrated, pan-European brand campaign that authentically and sympathetically portrays the business realities and challenges of small businesses and is internationally applicable.
