STROMER
#HereToChange
Positioning of premium e-bikes as a contemporary alternative for urban mobility
The Swiss company Stromer has developed its speed pedelecs - e-bikes with up to 45 km/h - for more riding pleasure, efficiency and quality of life. The perfect alternative to the car for regular commuters.
Our services:
Revision of brand design, campaign strategy, content & social media strategy, full funnel creation, trade advertising, set-up and supervision of the production
The campaign showcases the new level of freedom, independence and quality of life that switching to speed pedelecs means in everyday life.
On social media, the existing Stromer community is activated to share their own Stromer moments.
Targeted B2B measures also address the relevant business target groups such as HR departments and fleet managers. Trade marketing extends the campaign to the point of sale.
