SMA

I LOVE THE SUN

The sun provides us with all the energy we need for a sustainable future. Its energy is affordable and clean. It is not only an exciting solution for people with homes, but also for installers, whose business it strengthens and makes easier.

Our services:

We have developed a positioning campaign for SMA Solar Technology that establishes the “Home” division as a holistic solution provider for clean solar energy. At the center is the claim “I Love The Sun”. The emotional connection to the sun as an inexhaustible source of energy. The campaign addresses both installers (B2B) and homeowners (B2C) and encompasses various touchpoints - from social media and print to trade fair appearances. Special attention is paid to the visual design with bright yellow letters and authentic imagery that captures the joy of the sun and SMA solutions. With this 360° campaign, we no longer position SMA as a pure product provider, but as a solution provider in an increasingly fragmented market and create a clear differentiation through emotional rather than functional messages.
This enabled us to expand our previously selective launch communication to include holistic always-on communication.