In a highly competitive environment – and in the midst of an energy crisis – MVV Energie faced the challenge of building an appealing brand that would also stand out from the competition. In addition to optimal B2C positioning, this required a suitable concept that would communicate MVV's services to the target group in the best possible way.
Our services:
Development of a relevant, credible, differentiated, and forward-looking B2C positioning—as well as the formulation of relevant strategic messages for each business and product area. And based on this: the development and implementation of a tailor-made communication concept and concrete campaigns.
The Result:
Consistent, distinctive, and long-lasting all-round communication for the MVV brand, based on clear communication guidelines and applicable to all products and occasions.
