Unrestrained drinking water
Awareness campaign for tap water
The high consumption of bottled water in Germany causes immense amounts of plastic waste and CO2 emissions every year. Yet every household already has access to premium water without having to lug it around: tap water.
Our services:
To reduce inhibitions about tap water and encourage people to switch, we developed not only a humorous campaign, but also a completely new (fictional) premium water brand: “Rohrquell. Naturally wet.” – a parody of other water brands.
We developed the brand design, social media assets, and print motifs for the collaborative project between a tip: tap e.V., co2online, and the “PuR” project at TU Berlin.
