Pajunk shines in new brand design

The international medical technology manufacturer Pajunk, headquartered in Geisingen, is changing its brand identity. The relaunch is intended to focus more on the company's success factors. To this end, Pajunk has collaborated with the Berlin agency The Goodwins. Pajunk is a medical technology manufacturer for regional anesthesia. Other mainstays are pain therapy and neurology/neurorehabilitation. Translated with DeepL.com (free version)

The Goodwins has developed a corporate design for Pajunk that reflects the new brand essence and is intended to set the company apart from its competitors in the industry. This includes the fact that Pajunk works very closely with the users of its products, particularly in the field of regional anesthesia. This is to be made visible through various motifs that were created as part of the relaunch. The new website runs under the claim 'Real People. Real Care' and is available online and offline at various touchpoints worldwide.

The first advertising communication measures were successively implemented, such as an employer branding campaign and an online campaign for Pajunk in the USA. In addition, a one-minute image film was created, which initially picks up on the old brand design and then transitions to the new corporate design after a cliffhanger.

Anke Hensler, Director International Marketing at Pajunk, explains: “Pajunk is celebrating its 60th birthday this year. A perfect occasion to sharpen the brand essence, make it visible and thus pay tribute to this impressive company history. The timing is also perfect in that we are on the cusp of becoming a global brand after years of growth. This makes it all the more important for us to communicate our new self-image uniformly across all touchpoints worldwide.”

Franka Mai, Partner Strategy and co-founder of The Goodwins, adds: “We have identified that the corporate culture and values make Pajunk special. As a family-run company, Pajunk is a stable, down-to-earth global market leader. On the other hand, it is highly agile with short time-to-market times and strives for the highest quality standards.”