Text by Aylin Bonn W&V
Together with The Goodwins, Stihl offers solutions to overwhelmed garden owners in its global spring campaign - and presents the tool range in this way.
Spring is here - and with it begins the labour-intensive time of weeding and hedge trimming for many garden owners. The battery-powered tools from Stihl are welcome helpers. This is exactly what the new campaign, developed by lead agency The Goodwins, picks up on. Among other things, it shows a garden that has become overgrown over the winter, which promises to be a lot of work, but can be made "spring-ready" in no time at all with the right tools.
Assortment diversity for spring
The range of battery-powered tools for the private segment is growing steadily: lawn mowers, hedge trimmers, vacuum shredders, pruners and other tools are designed to make work easier for hobby gardeners. The 30-second advert is intended to illustrate this diversity and at the same time draw attention to the quality of the tools and the battery that can be used across systems - within a humorous frame story.
Matching the garden theme: campaign "bouquet of flowers
The spring campaign consists of a wide-ranging campaign "bouquet" in which The Googdwins has adapted individual advertising materials to various international Stihl markets.
In addition to the TV and online film, several digital and social media motifs, product films, advertisements and posters are available for the various touchpoints and devices. Additional material will be displayed at the PoS. All advertising materials are designed for spring 2023.