The Ukraine war has made the issue of energy even more important than it already was. In terms of communication, the Berlin based agency The Goodwins will be involved in this sector in the future. MVV Energie AG, headquartered in Mannheim, has hired The Goodwins agency following a pitch.
MVV AG is the leading energy company in the Rhine-Neckar metropolitan region and, with its “Mannheim Model”, is pursuing the strategic goal of becoming one of the first energy companies in Germany to become climate-positive.
The Goodwins will support MVV AG in its sales activities in the B2C area of commodity products as well as in the area of non-commodity products and offers. This includes several campaigns that will be used for MVV in 2022, including on the topics of connected home and electric mobility.
Andreas Hinrichs, Head of Marketing & eCommerce at MVV Energie AG, says: “With The Goodwins, we are bringing on board a strategic and creative agency partner who will support our end-customer communications on our way to becoming a climate-positive energy company. In particular, their integrated approach of communications and understanding of sustainability convinced us that we had exactly the right expert on our side. I am very much looking forward to working with the creative minds at The Goodwins.”
Bernd Meyer, Managing Director Consulting at The Goodwins: “We want to promote good in the world and focus on working with companies that share our mindset, and have set ambitious sustainability goals. That's why we’re particularly excited to have won this account and look forward to creatively supporting MVV Energie’s products and solutions.”