Hama
Technology for us
Hama stands for high-quality accessories in the areas of mobile communications, smart homes, audio, and wearables—markets in which price pressure from low-cost competitors in the Far East is particularly noticeable. Against this backdrop, a targeted repositioning with a clear focus on quality and durability offers great potential.
Our services:
To this end, we developed an integrated brand campaign that not only explains the functionality of Hama products, but also brings them to life. The slogan “Technology for us” serves as an emotional hook and conveys the message that Hama technology is made for everyone. The result is campaign films and various motifs that show party and everyday situations in which Hama products are seamlessly integrated. This allows the products to be presented in an emotional way and gives the brand a positive image.
The Result:
The campaign is currently running online, on social media, and on OOHs in Germany. By combining digital channels with traditional advertising, a very broad target group is being reached. The brand is not only being repositioned to make it relevant again, but also being made more emotional and approachable.
