In November, we are virtually overrun by shopping events. Whether it's Black Friday, Singles Day or Cyber Monday - people are always saving money, even though they are actually spending money. But there is one exception.

Compared to the big sales events Black Friday (24.11.), Cyber Monday (27.11.) and Singles Day (11.11.), "Green Sunday" (19.11.), for which Kleinanzeigen has just launched a campaign, is downright tiny. The day has been around for four years and was launched byEbay Kleinanzeigen, which was sold to the Norwegian online marketplace Adevinta in 2021 and has since lost the "Ebay" in its name.Unlike other shopping events, Green Sunday is not a holiday of limitless shopping, but is about sustainable consumption and giving forgotten and dusty used items a new lease of life. The current classified ad campaign for Green Sunday, developed by The Goodwins, is designed in a retro style in keeping with the products and pokes fun at the flood of sales days. With the slogan "What the world needs! Another shopping event" right at the beginning of the commercial, Kleinanzeigen also pokes fun at its own "Green Sunday", but like any good joke, there is more than a grain of truth in this one. Carina Morales, Brand Marketing Lead at Classifieds: "The world needs to save resources. And we all need to understand that we can do this by making various adjustments to our everyday lives, including when we buy things - they don't always have to be brand new. This is exactly what the Green Sunday campaign aims to convey. This year's campaign is much bigger than in previous years. The commercial, which will be shown on TV, online and in social media between November 7 and Green Sunday on November 19, uses numerous borrowed and used items that were resold via classified ads after production. The commercial was also filmed on location in Berlin.

Still more of a symbol at the moment

Even if Green Sunday is more of a symbol than a real competitor for Black Friday & Co, it has a real raison d'être, especially today. And not "just" because of the opportunity to save resources by buying second-hand, but simply for financial reasons. Many wallets in the country are no longer as bulging as they might have been years ago and a look into the future does not necessarily promise a rapid improvement in economic circumstances around the world in general and in Germany too. Although the inflation rate has recently fallen somewhat, consumer sentiment is still in the doldrums. As a result, the private trade in second-hand products could become even more important in the future - and by no means just on Green Sunday.