{"id":82207,"date":"2026-09-23T10:17:43","date_gmt":"2026-09-23T08:17:43","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=82207"},"modified":"2026-09-23T10:24:44","modified_gmt":"2026-09-23T08:24:44","slug":"kleinanzeigen-startet-b2b-kampagne-fuer-immobilienprofis","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/kleinanzeigen-startet-b2b-kampagne-fuer-immobilienprofis","title":{"rendered":"Kleinanzeigen launches a B2B campaign for property professionals"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding exa-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>RUPERT SOMMER <a class=\"pink-button-small\" href=\"https:\/\/campaigngermany.de\/news\/beitrag\/4188-kleinanzeigen-und-the-goodwins-starten-b2b-kampagne-fuer-immobilienprofis.html \" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\"> CAMPAIGN <\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><strong>The Kleinanzeigen platform aims to shine a brighter spotlight on the work of real estate agents through a B2B campaign created by its regular agency, The Goodwins. Under the title \u201cThe Ultimate Job,\u201d the platform is currently promoting its real estate partnership and positioning itself as a partner to the industry. <\/strong><\/p>\n<\/div><div class=\"uncode_text_column\" ><p>Real estate professionals have a demanding job that requires dedication, perseverance, and personal commitment. Kleinanzeigen also aims to highlight its own high standards for working with real estate agents.<\/p>\n<p>The real estate partnership is intended to go beyond the role of just another real estate portal. Kleinanzeigen is committed to collaboration on an equal footing and emphasizes transparent models, fair terms, and dedicated personal contacts. These contacts are designed to support real estate professionals in their day-to-day work and take the pressure off them.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-82207-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\" playsinline data-keepplaying><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/09\/2026_RE_B2C_H2_Kleinanzeigen_SoMe_UltimateJob_16x9_20sek_web_25fps_h264.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/09\/2026_RE_B2C_H2_Kleinanzeigen_SoMe_UltimateJob_16x9_20sek_web_25fps_h264.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/09\/2026_RE_B2C_H2_Kleinanzeigen_SoMe_UltimateJob_16x9_20sek_web_25fps_h264.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>A key component of the value proposition is the platform\u2019s reach. According to Kleinanzeigen, more than 32 million people use the online marketplace each month. Real estate listings are not intended to reach potential buyers exclusively within a specialized environment, but rather within the platform\u2019s everyday context of use. The campaign highlights this access to a broad target audience as a strategic advantage for real estate agents.<\/p>\n<blockquote>\n<p>\u201cEvery day, real estate agents do far more than just list properties: they advise, facilitate, and guide people through important life decisions. With \u2018The Ultimate Job,\u2019 we\u2019re highlighting this contribution. Our real estate partnership combines genuine support in day-to-day work with a key advantage: Kleinanzeigen connects professionals with people for whom a life event turns into a concrete need for real estate,\u201d says Nadine Weiskircher, Brand Marketing Lead at Kleinanzeigen.<\/p>\n<\/blockquote>\n<p>For The Goodwins, in addition to product performance, the agency\u2019s primary focus is on gaining the appreciation of its target audience. With the campaign video, the agency aims to deliberately challenge common perceptions of the profession and shed light on the day-to-day work of real estate agents.<\/p>\n<blockquote>\n<p>\u201cKleinanzeigen doesn\u2019t just claim to understand the day-to-day lives of real estate agents\u2014it proves it directly with the commercial \u2018The Ultimate Job.\u2019 It\u2019s a particularly appreciative approach that the real estate partnership will also reinforce in their day-to-day work,\u201d says Clemens Kandziora, Creative Director at The Goodwins.<\/p>\n<\/blockquote>\n<p>The campaign has launched nationwide and is being rolled out across multiple channels. It features digital video formats, online banners, and various social media assets. An additional presence is planned for the Expo Real real estate trade show in Munich. There, DOOH displays in the vicinity of the trade show, as well as trade advertisements in high-reach print media from the real estate and media industries, are intended to attract the attention of the B2B target audience.<\/p>\n<p>The campaign film was produced by Apes Hamburg. It was directed by Julian Caspar Schmitz. The spot comes in three versions, lasting 20, 15, and 6 seconds. Frederike Wetzels was responsible for the photography of the key visual. The Goodwins and Kleinanzeigen had previously collaborated with her on the \u201cReal Deals. Real People.\u201d campaign.<\/p>\n<p>For The Goodwins, \u201cThe Ultimate Job\u201d is another project for its long-standing client, Kleinanzeigen. In addition to Kleinanzeigen, the agency works with brands such as SMA Solar, Denns BioMarkt, Voelkel, Rossmann, Hama, and Qonto. According to the agency, The Goodwins employs around 30 people and was awarded the German Sustainability Prize in 2025.<\/p>\n<p>Kleinanzeigen positions itself as an online marketplace for various categories of products and services. In addition to household and garden items, electronics, and job listings, the platform also features real estate listings. According to the company, there are, on average, more than 58 million listings on the platform.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"RUPERT SOMMER CAMPAIGN Die Plattform Kleinanzeigen will mit einer B2B-Kampagne von Stammbetreuer The Goodwins die Arbeit von Immobilienmaklerinnen und -maklern [...]","protected":false},"author":1,"featured_media":82211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-82207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/82207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=82207"}],"version-history":[{"count":4,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/82207\/revisions"}],"predecessor-version":[{"id":82214,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/82207\/revisions\/82214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/82211"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=82207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=82207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=82207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}