{"id":82098,"date":"2026-07-14T16:16:27","date_gmt":"2026-07-14T14:16:27","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=82098"},"modified":"2026-07-21T11:12:01","modified_gmt":"2026-07-21T09:12:01","slug":"the-goodwins-launcht-fuer-sma-solar-technology","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/the-goodwins-launcht-fuer-sma-solar-technology","title":{"rendered":"The Goodwins launches the new SMA Energy Solution"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding exa-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span><span style=\"font-weight: 600;\">Press release<\/span><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<ul class=\"custom-list\">\n<li>Integrated launch campaign for homeowners and small businesses<\/li>\n<li>Unified campaign platform \u201cBetter where it matters\u201d for two SMA business units<\/li>\n<li>High-quality AI-based image production by The Goodwins<\/li>\n<\/ul>\n<p>The Berlin-based creative agency The Goodwins provided comprehensive support for SMA Solar Technology AG in launching its new Energy Solution campaign for homeowners and small businesses\u2014from strategic positioning and campaign development to the final rollout of all assets. The new solution for greater energy efficiency was officially unveiled at the SMA booth at this year\u2019s Intersolar Europe in Munich, where the new campaign was showcased for the first time.<\/p>\n<h3>A Launch Strategy for Two Worlds<\/h3>\n<p>F\u00fcr den Markteintritt der neuen SMA Energy Solution entwickelte The Goodwins eine mehrstufige Launch-Architektur \u2013 von der Pre-Announcement-Phase \u00fcber den Messe-Launch bis hin zur laufenden Performance-Kommunikation. Eine Besonderheit: Die Kampagne adressiert zwei SMA-Gesch\u00e4ftsbereiche gleichzeitig \u2013 Eigenheim und Gewerbe. Mit dem einheitlichen Versprechen, dem Claim \u201eBetter where it matters\u201c, tritt SMA an die Installationsunternehmen beider Gesch\u00e4ftsbereiche an.<\/p>\n<h3>100% AI-based approach \u2013 produced entirely in-house<\/h3>\n<p class=\" translation-block\">Instead of a traditional photo shoot, the campaign relies on AI-based image production. SMA Solar Technology is currently testing the use of AI-generated images. The campaign was an ideal vehicle for this, especially since key product components were not yet in their final form at the time of campaign planning, while the timing and quality standards were high.<br>\nThe Goodwins handled the entire creative and production process in-house\u2014from concept development and prompt design to image selection. The result was over 30 high-quality visuals, some of which were large-format applications for trade shows. One Hundred Berlin handled the post-production of the images.<\/p>\n<\/div><div id=\"gallery-222097\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-82100  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-222097\" data-options=\"width:2500,height:2500,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6-300x300.jpg'\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82100\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6.jpg\" width=\"2500\" height=\"2500\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6.jpg 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6-300x300.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6-1024x1024.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6-150x150.jpg 150w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6-768x768.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6-1536x1536.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6-2048x2048.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6-12x12.jpg 12w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6-350x350.jpg 350w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad6-348x348.jpg 348w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-82101  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-222097\" data-options=\"width:2500,height:2500,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5-300x300.jpg'\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82101\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5.jpg\" width=\"2500\" height=\"2500\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5.jpg 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5-300x300.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5-1024x1024.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5-150x150.jpg 150w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5-768x768.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5-1536x1536.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5-2048x2048.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5-12x12.jpg 12w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5-350x350.jpg 350w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad5-348x348.jpg 348w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-82102  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad4.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-222097\" data-options=\"width:2500,height:1767,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad4-300x212.jpg'\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82102\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad4.jpg\" width=\"2500\" height=\"1767\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad4.jpg 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad4-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad4-1024x724.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad4-768x543.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad4-1536x1086.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad4-2048x1448.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad4-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad4-350x247.jpg 350w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-82103  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad3.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-222097\" data-options=\"width:2500,height:1767,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad3-300x212.jpg'\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82103\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad3.jpg\" width=\"2500\" height=\"1767\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad3.jpg 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad3-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad3-1024x724.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad3-768x543.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad3-1536x1086.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad3-2048x1448.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad3-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad3-350x247.jpg 350w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-82104  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad2.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-222097\" data-options=\"width:2500,height:1767,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad2-300x212.jpg'\" data-lb-index=\"4\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82104\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad2.jpg\" width=\"2500\" height=\"1767\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad2.jpg 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad2-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad2-1024x724.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad2-768x543.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad2-1536x1086.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad2-2048x1448.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad2-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad2-350x247.jpg 350w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-82105  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad1.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-222097\" data-options=\"width:2500,height:1767,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad1-300x212.jpg'\" data-lb-index=\"5\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-82105\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad1.jpg\" width=\"2500\" height=\"1767\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad1.jpg 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad1-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad1-1024x724.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad1-768x543.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad1-1536x1086.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad1-2048x1448.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad1-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_HBS_New-Energy-Solution_PresseKit_Ad1-350x247.jpg 350w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<div class=\"uncode_text_column\" ><\/p>\n<h3>From Key Visual to Launch Video: Moving Images Created from AI-Generated Images<\/h3>\n<p class=\" translation-block\">Using the new image library, The Goodwins developed a launch video that conveys the benefits of the new SMA Energy Solution in an emotionally engaging way. Moving image sequences were generated from the AI-generated images and edited into a master video, which is being used at events such as Launch Week, on the website, and across other channels.<br>\nIn addition to the master film, short versions were created for trade shows and events, for use in performance settings, and adaptations into other languages. The launch film and the new visuals formed the centerpiece of SMA Home &amp; Business\u2019s presence at Intersolar and mark the starting point of the ongoing campaign activities.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-82098-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_Energy-Solution_Launchvideo_16x9_30-Sec_GER_H264.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_Energy-Solution_Launchvideo_16x9_30-Sec_GER_H264.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/07\/SMA_Energy-Solution_Launchvideo_16x9_30-Sec_GER_H264.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h3>Pre-Announcement: Teaser for New Solutions<\/h3>\n<p class=\" translation-block\">For the pre-trade-show phase, The Goodwins developed a pre-announcement campaign. The centerpiece of the teaser phase was a series of additional AI-generated visuals produced in-house that visually hinted at the new solution without fully revealing the final product.<br>\nThe teaser visuals were integrated across print ads, online banners, online magazines, email signatures, and social media, building anticipation early on among installers, partners, and end customers.<\/p>\n<h3>Content Ecosystem for European Markets<\/h3>\n<p class=\" translation-block\">The campaign is designed for several European markets\u2014with a focus on Germany as well as countries such as France, the Netherlands, Belgium, Italy, and Spain. The master assets were produced primarily in English and partly in German and will be adapted for the respective markets.<br>\nThe new image library supports all channels: from trade show appearances and sales presentations to print brochures, social media ads, and banners. At the same time, The Goodwins is currently managing the performance campaign, which also uses the new visual style and is being rolled out gradually.<\/p>\n<blockquote>\n<p>Liesbeth Hermans, Head of Global Marketing for the Home and Business Solutions Division, says: \u201cThe launch of our new energy solution was a complex undertaking. Never before had we brought so many interconnected components to market at once while simultaneously establishing a distinctive market position. The Goodwins helped us refine our strategy and develop a clear, compelling communication concept. Their support was crucial, and together we continue to implement this approach across all our channels and customer touchpoints.\u201d<\/p>\n<\/blockquote>\n<p>\u201cWhat began as a pragmatic response to a tight schedule and products that weren\u2019t yet finalized has once again confirmed our expertise in in-house AI production,\u201d says Mirko Stolz, Managing Director Creative at The Goodwins. \u201cWith SMA, we were able to demonstrate that AI-driven image production at the highest level\u2014including large-format trade show applications\u2014can now be realized on a large scale and in a very short time. Furthermore, the campaign proves just how powerful a clear platform can be when it unites two seemingly separate worlds\u2014residential and commercial\u2014under one roof.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Pressemitteilung Integrierte Launchkampagne f\u00fcr Eigenheime und kleinere Unternehmen Einheitliche Kampagnenplattform \u201eBetter where it matters\u201c f\u00fcr zwei SMA-Gesch\u00e4ftsbereiche Hochwertige KI-basierte Bildproduktion [...]","protected":false},"author":1,"featured_media":82107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-82098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/82098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=82098"}],"version-history":[{"count":31,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/82098\/revisions"}],"predecessor-version":[{"id":82155,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/82098\/revisions\/82155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/82107"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=82098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=82098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=82098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}