{"id":81979,"date":"2026-05-12T14:18:56","date_gmt":"2026-05-12T12:18:56","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=81979"},"modified":"2026-05-19T14:44:53","modified_gmt":"2026-05-19T12:44:53","slug":"qonto-und-the-goodwins-wuerdigen-nachtarbeiter","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/qonto-und-the-goodwins-wuerdigen-nachtarbeiter","title":{"rendered":"Qonto and The Goodwins pay tribute to night workers"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding exa-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>NINA KIRST <a class=\"pink-button-small\" href=\"https:\/\/campaigngermany.de\/news\/beitrag\/3314-nacht-und-nebel-aktion-qonto-und-the-goodwins-wuerdigen-nachtarbeiter.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\"> CAMPAIGN <\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Through a nighttime guerrilla campaign in Berlin and Marseille, Qonto and the Berlin-based agency The Goodwins are shining a spotlight on small businesses and paying tribute to people who work while others sleep. After all, they are the business account provider\u2019s target audience.<\/p>\n<p>Qonto wants to connect more closely with a demographic that is often hailed as the \u201cbackbone of the economy\u201d but rarely receives much attention in everyday life: small business owners and entrepreneurs. In collaboration with the Berlin-based creative agency The Goodwins, the French fintech scale-up has launched a campaign that, for once, doesn\u2019t vie for reach during the day but instead offers recognition at night.<\/p>\n<p>The stunt is called \u201cNight Praise\u201d and was carried out simultaneously in Berlin and Marseille. The concept: A strikingly designed Litomobil\u2014a small truck equipped with large-format LED screens\u2014drove through the cities at night, surprising people at work\u2014that is, at times when people typically don\u2019t see advertisements, let alone receive praise. The accompanying videos are now available on social media and YouTube in Germany and France.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-81979-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/05\/Berlin-Night-Praise-16zu9-master.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/05\/Berlin-Night-Praise-16zu9-master.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/05\/Berlin-Night-Praise-16zu9-master.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p class=\" translation-block\">The campaign features, for example, a baker who is surprised by the message \u201cRespect to all who bake what others are just dreaming of,\u201d and a bartender who expresses her gratitude for the slogan \u201cHere\u2019s to the last ones at the bar: the bartenders.\u201d<br>\nWith this campaign, Qonto specifically targets small businesses that, while bearing a lot of responsibility, often face worse conditions than larger companies. Through its business accounts and financial tools, Qonto promises them less bureaucracy and less administrative hassle, so they can focus more on their actual business again.<\/p>\n<blockquote>\n<p>\u201cSo many entrepreneurs work behind the scenes. Now we\u2019re bringing them into the spotlight, giving them the recognition they\u2019ve long deserved, and making it easier for them to manage their finances and paperwork every day with our services,\u201d says Laura Gr\u00fcnder, Head of Marketing for Central Europe at Qonto.<\/p>\n<\/blockquote>\n<p>For The Goodwins, the campaign demonstrates how creative and flexible production enables tailored solutions for different markets. The campaign was initially rolled out locally in Berlin and Marseille, adapted to the local language and environment. Production was coordinated by a small team led by freelance art director Ren\u00e9e Gebhardt. Another stunt is scheduled to follow in Spain at the end of the month.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"NINA KIRST CAMPAIGN Mit einer n\u00e4chtlichen Guerilla-Aktion in Berlin und Marseille ru\u0308cken Qonto und die Berliner Agentur The Goodwins Kleinunternehmen [...]","protected":false},"author":1,"featured_media":81981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-81979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=81979"}],"version-history":[{"count":3,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81979\/revisions"}],"predecessor-version":[{"id":81986,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81979\/revisions\/81986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/81981"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=81979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=81979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=81979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}