{"id":81780,"date":"2026-02-20T17:16:31","date_gmt":"2026-02-20T16:16:31","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=81780"},"modified":"2026-03-06T14:32:22","modified_gmt":"2026-03-06T13:32:22","slug":"die-gruenen-starten-laessig","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/die-gruenen-starten-laessig","title":{"rendered":"DIE GR\u00dcNEN make a relaxed start"},"content":{"rendered":"

Sabine Danek PAGE<\/span><\/a><\/span><\/p><\/div>

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Lass machen! is the message from Die GR\u00dcNEN for the state election in Rhineland-Palatinate, which will take place on 22 March 2026. The campaign was developed by The Goodwins & The Goodforces, who have struck just the right tone.<\/p>\n

Get stuck in and get things done \u2013 pragmatically, solution-oriented and always with an eye on the big picture: that's how the Berliner Agenturen The Goodwins & The Goodforces<\/span><\/a> the political style of DIE GR\u00dcNEN Party in Rhineland-Palatinate.<\/p>\n

And they are implementing this in the \u2018Let's do it!\u2019 campaign.<\/strong><\/p>\n

In a time of multiple crises, they set a positive tone<\/strong> and embody a \u2018can-do spirit,\u2019 as the creative minds call it, which is also embodied by the leading candidate Katrin Eder.<\/p>\n

The messages are phrased with a twist: \u2018Save the climate. Between us, too,<\/strong>\u2019 they say, \u2018Deport xenophobia\u2019 or \u2018Let nature flourish. Not rents.\u2019<\/p>\n

And on top of that, the posters and posts glow in a wide variety of shades of green and are much brighter than in the Kampagne von Cem \u00d6zdemir<\/span><\/a> for the office of Prime Minister.<\/p>\n

And the sunflower<\/strong>, reduced to a tiny, modern emblem, also shines brightly here.<\/p>\n<\/div>

\"Katrin<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div>
Katrin Eder | B\u00dcNDNIS 90\/DIE GR\u00dcNEN Rheinland-Pfalz<\/figcaption><\/div>
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Family motifs and young spot<\/h2>\n

\u2018While others talk, DIE GR\u00dcNEN act\u2019 is the message<\/strong> being conveyed, led by Rhineland-Palatinate's top candidate Katrin Eder.<\/p>\n

For The Goodwins, working on the campaign meant finding the \u2018sweet spot between creativity and simplicity<\/strong>,\u2019 formulating messages in such a way that they stick in people's minds while also being understandable to everyone.<\/p>\n<\/div>