{"id":81764,"date":"2025-11-13T11:01:22","date_gmt":"2025-11-13T10:01:22","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=81764"},"modified":"2025-11-19T13:08:27","modified_gmt":"2025-11-19T12:08:27","slug":"black-friday-alternative","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/black-friday-alternative","title":{"rendered":"Black Friday alternative"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding exa-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>Christa Catharina M\u00fcller <a class=\"pink-button-small\" href=\"https:\/\/campaigngermany.de\/news\/beitrag\/1819-black-friday-alternative-kleinanzeigen-dreht-mit-quot-green-sunday-quot-fuenfte-runde.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">CAMPAIGN<\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>It ran for the first time in 2020, and The Goodwins were already involved back then: Kleinanzeigen's \u201cGreen Sunday\u201d campaign aims to position secondhand shopping as a sustainable alternative to Black Friday again this year and highlight the advantages of re-commerce.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-81764-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/11\/Kleinanzeigen_GreenSunday2025_15sec-WEB-Mix.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/11\/Kleinanzeigen_GreenSunday2025_15sec-WEB-Mix.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/11\/Kleinanzeigen_GreenSunday2025_15sec-WEB-Mix.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p>The campaign, which will run from November 13 to 23 on TV, online video, banner ads, and social media, centers on the newly coined word \u201cGr\u00fcnstig,\u201d a portmanteau of \u2018green\u2019 and \u201ccheap,\u201d which perfectly sums up the values of classified ads. This is the leading online classifieds marketplace's response to the current challenging economic situation in Germany. With \u201cGr\u00fcnstig,\u201d the platform, which has an average of more than 55 million ads available, aims to offer a real alternative for anyone who wants to shop consciously and price-consciously in times of rising prices.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-81768\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/11\/Kleinanzeigen_GreenSunday2025_Keyvisual_1920x1080px-2.jpg\" width=\"1920\" height=\"1080\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/11\/Kleinanzeigen_GreenSunday2025_Keyvisual_1920x1080px-2.jpg 1920w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/11\/Kleinanzeigen_GreenSunday2025_Keyvisual_1920x1080px-2-300x169.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/11\/Kleinanzeigen_GreenSunday2025_Keyvisual_1920x1080px-2-1024x576.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/11\/Kleinanzeigen_GreenSunday2025_Keyvisual_1920x1080px-2-768x432.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/11\/Kleinanzeigen_GreenSunday2025_Keyvisual_1920x1080px-2-1536x864.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/11\/Kleinanzeigen_GreenSunday2025_Keyvisual_1920x1080px-2-18x10.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/11\/Kleinanzeigen_GreenSunday2025_Keyvisual_1920x1080px-2-350x197.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p>The campaign relies on innovative film production by Tektite in Berlin, directed by Hauke Hilberg. Attention was paid to green production in order to live the concept of sustainability behind the scenes as well. To promote the campaign even further, Kleinanzeigen is offering free shipping for all purchases and sales during the campaign period this year in cooperation with Hermes Germany.<\/p>\n<p>The campaign aims to show how much fun secondhand shopping can be, with a particular focus on Gen Z. \u201cWith the \u2018Green Sunday\u2019 campaign, we want to show that sustainability and secondhand shopping are not only good for the environment, but also offer real benefits for people\u2014especially Gen Z, who often have tighter budgets and can save money in a sustainable way,\u201d says Carina Morales, Head of Brand Activation at Kleinanzeigen.<\/p>\n<p>The Green Sunday shopping day developed by The Goodwins is now in its fifth year and has established itself as a fixture in the calendar of sustainable consumption events.<\/p>\n<blockquote>\n<p>Mirko Stolz, co-founder and creative director of The Goodwins, says: \u201cThe world doesn't need any more shopping events that encourage overconsumption. With Green Sunday, we are celebrating a real alternative \u2013 and showing that sustainable consumption can also be affordable.\u201d<\/p>\n<\/blockquote>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Christa Catharina M\u00fcller CAMPAIGN2020 lief sie zum ersten Mal, schon damals war The Goodwins am Start: Die \u201eGreen Sunday\u201c-Kampagne von [...]","protected":false},"author":1,"featured_media":81776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-81764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=81764"}],"version-history":[{"count":3,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81764\/revisions"}],"predecessor-version":[{"id":81771,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81764\/revisions\/81771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/81776"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=81764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=81764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=81764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}