{"id":81434,"date":"2025-09-15T11:52:13","date_gmt":"2025-09-15T09:52:13","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=81434"},"modified":"2025-09-18T12:03:20","modified_gmt":"2025-09-18T10:03:20","slug":"einfach-laessig","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/einfach-laessig","title":{"rendered":"Simply cool!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding exa-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>Rupert Sommer <a class=\"pink-button-small\" href=\"https:\/\/campaigngermany.de\/news\/beitrag\/1432-einfach-laessig-the-goodwins-wirbt-fuer-die-digitalen-alltagsbegleiter-von-hama.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">Campaign Germany<\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h2>The Goodwins promote Hama's digital everyday companions<\/h2>\n<p>While the house party is in full swing, with people dancing in the living room and around the pool and the mood reaching its peak, you really don't want to have to deal with technical details. And you don't have to, at least according to Hama, a company specializing in accessories for mobile communications, smart homes, audio, and wearables, and their agency, The Goodwins. The new campaign, with the slogan \u201cTechnology for us,\u201d promotes a relaxed and easygoing attitude.<\/p>\n<\/div><div class=\"un-media-gallery owl-carousel-wrapper\">\n\t\t\n\t\n\t<div class=\"owl-carousel-container owl-carousel-loading single-gutter carousel-no-hover\" >\n\t\t\t\t\t\t\t\t\t<div id=\"gallery-825812\" class=\"owl-carousel owl-element owl-height-auto\" data-loop=\"true\" data-nav=\"true\" data-navmobile=\"true\" data-navskin=\"light\" data-navspeed=\"400\" data-autoplay=\"true\" data-timeout=\"3000\" data-stagepadding=\"0\" data-lg=\"1\" data-md=\"1\" data-sm=\"1\">\n<div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-81436  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Skate2-scaled.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-825812\" data-options=\"width:2560,height:1440,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Skate2-300x169.jpg'\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-81436\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Skate2-scaled.jpg\" width=\"2560\" height=\"1440\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Skate2-scaled.jpg 2560w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Skate2-300x169.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Skate2-1024x576.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Skate2-768x432.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Skate2-1536x864.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Skate2-2048x1152.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Skate2-18x10.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Skate2-350x197.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-81437  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Dance-scaled.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-825812\" data-options=\"width:2560,height:1440,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Dance-300x169.jpg'\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-81437\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Dance-scaled.jpg\" width=\"2560\" height=\"1440\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Dance-scaled.jpg 2560w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Dance-300x169.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Dance-1024x576.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Dance-768x432.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Dance-1536x864.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Dance-2048x1152.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Dance-18x10.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Dance-350x197.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-81438  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Couch2-scaled.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-825812\" data-options=\"width:2560,height:1440,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Couch2-300x169.jpg'\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-81438\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Couch2-scaled.jpg\" width=\"2560\" height=\"1440\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Couch2-scaled.jpg 2560w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Couch2-300x169.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Couch2-1024x576.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Couch2-768x432.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Couch2-1536x864.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Couch2-2048x1152.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Couch2-18x10.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/250909__Hama_LayoutsPM_Couch2-350x197.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<div class=\"uncode_text_column\" ><p>Founded in Monheim, Bavaria, in 1923, this long-established company, whose applications such as smart home controllers for electricity and energy consumption are used in many households, wants to strike a new note in its brand communication\u2014and make its products more emotional. The campaign film, featuring party music and multicultural protagonists, is a great help in this regard. It is at the heart of the new advertising measures for the claim \u201cTechnology for us.\u201d The message is: Live and enjoy life \u2013 and rely on solid technology.<\/p>\n<p>\u201cWe don't just want to explain technology, we want to bring it to life \u2013 for everyone. Our products are made for real life, not for glossy magazines,\u201d says David Wilfert, Director of Marketing at Hama. \u201cWith \u2018Technology for us\u2019, we are creating an emotional connection that makes our brand relevant and accessible to all generations.\u201d<\/p>\n<p>The campaign developed by The Goodwins is now being rolled out in Germany. It focuses primarily on YouTube, Amazon Prime Video, Twitch, and social media (TikTok, Meta). Image motifs and OOH formats will follow in a second step. The aim in each case is to show how Hama products can be seamlessly integrated into different moments in life\u2014functionally, relevantly, and emotionally.<\/p>\n<blockquote>\n<p>\u201cFor us, Hama is once again a great customer that brings sustainability to the masses. They stand out in their industry with quality, durability, and fair prices, so that everyone benefits,\u201d says Mirko Stolz, co-founder and creative director of The Goodwins.<\/p>\n<\/blockquote>\n<p>The production partner for the campaign is specialist agency Anorak, with Justyna Obasi directing. The stills were shot by Cecil Arp. Media planning was handled by Mediaplus.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-81434-1\" width=\"640\" height=\"360\" autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/Image_Hausparty_45s_16b9_WEB.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/Image_Hausparty_45s_16b9_WEB.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/09\/Image_Hausparty_45s_16b9_WEB.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Rupert Sommer Campaign GermanyThe Goodwins wirbt f\u00fcr die digitalen Alltagsbegleiter von Hama W\u00e4hrend die Houseparty l\u00e4uft, im Wohnzimmer sowie rund [...]","protected":false},"author":1,"featured_media":81440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-81434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=81434"}],"version-history":[{"count":0,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/81440"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=81434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=81434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=81434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}