{"id":81380,"date":"2025-07-15T11:11:43","date_gmt":"2025-07-15T09:11:43","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=81380"},"modified":"2025-09-08T11:13:49","modified_gmt":"2025-09-08T09:13:49","slug":"the-goodwins-werben-fuer-buendnis-90-die-gruenen","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/the-goodwins-werben-fuer-buendnis-90-die-gruenen","title":{"rendered":"The Goodwins campaign for B\u00fcndnis 90\/Die Gr\u00fcnen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding exa-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>Frauke Jacoby <a class=\"pink-button-small\" href=\"https:\/\/www.new-business.de\/_rubric\/detail.php?rubric=KOMMUNIKATION&amp;nr=825364\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">new business<\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>In preparation for the Rheinland-Pfalz state election campaign in March 2026, B\u00fcndnis 90\/Die Gr\u00fcnen began screening agencies in September 2024. Now, in mid-July 2025, the decision on who will be responsible for the election campaign has been announced. The choice fell on the Berlin agencies The Goodwins and their communications consultancy The Goodforces. The agencies' tasks will include developing a campaign strategy, its creative implementation, and strategic management of communications for the leading candidate, Katrin Eder.<\/p>\n<p>The Goodforces was founded in July 2024 as a political communications consultancy by The Goodwins and the owners of communications consultancy Green State, Peter Jelinek and Patrick Haermeyer. Jelinek had previously worked as a consultant for the Fraktion Gr\u00fcne\/EFA in the European Parliament, among others.<\/p>\n<p>Natalie Cramme-Hill, State Chair of B\u00fcndnis 90\/Die Gr\u00fcnen Rheinland-Pfalz: \u201cWith The Goodwins and The Goodforces, we have partners at our side who combine strategic depth with creative clarity and energy.\u201d<\/p>\n<p>Tim St\u00fcbane, Managing Director of The Goodwins: \u201cDemocracy thrives on communication that reaches people\u2014with attitude, relevance, and empathy. It is an honor for us to be able to help shape this process in a highly collaborative and dynamic way.\u201d<\/p>\n<p>Most recently, the Hamburg-based creative agency Jung von Matt developed the campaign for the Die Gr\u00fcnen NRW for the upcoming local elections in September 2025.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Frauke Jacoby new businessIn Vorbereitung auf den Wahlkampf zur Landtagswahl Rheinland-Pfalz im M\u00e4rz 2026 hat das B\u00fcndnis 90\/Die Gr\u00fcnen bereits [...]","protected":false},"author":1,"featured_media":81381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-81380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=81380"}],"version-history":[{"count":0,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/81381"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=81380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=81380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=81380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}