{"id":81359,"date":"2025-08-22T14:58:56","date_gmt":"2025-08-22T12:58:56","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=81359"},"modified":"2025-09-08T14:46:31","modified_gmt":"2025-09-08T12:46:31","slug":"the-goodwins-gewinnt-sos-kinderdoerfer","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/the-goodwins-gewinnt-sos-kinderdoerfer","title":{"rendered":"The Goodwins wins SOS-Kinderd\u00f6rfer"},"content":{"rendered":"

Tim Theobald Horizont<\/span><\/a><\/span><\/p><\/div>

<\/div><\/div>

The Goodwins has a new client to announce: the creative agency specializing in sustainability advertising has won the account for a long-term brand campaign for SOS-Kinderd\u00f6rfer.<\/p>\n

The stated goal of the collaboration between the agency and the children's rights organization, which is active in more than 130 countries, is to gain more supporters for the mission of enabling children, young people, and families in need to have a self-determined future. To this end, the first joint campaign highlights the various areas of work carried out by SOS-Kinderd\u00f6rfer: these include emergency aid in cases of war and disaster, educational opportunities, and the promotion of equality for all children around the world. The decision in favor of The Goodwins was made after a pitch.<\/p>\n

An important strategic approach of the campaign is to give the SOS-Kinderd\u00f6rfer brand a clearer profile worldwide and to give the term \u201cvillage\u201d a new meaning. This communicative approach is summed up in the message \u201cIt takes a whole village to raise a child.\u201d By this, the NGO does not mean a single SOS-Kinderdorf, but rather the \u201cglobal village\u201d as a worldwide network of supporters and donors. This is illustrated in the campaign by a large number of supporters from all over the world, who are integrated into existing images of children's villages around the globe with colorful illustrations.<\/p>\n<\/div>

\n\t\t\n\t\n\t
\n\t\t\t\t\t\t\t\t\t