{"id":81013,"date":"2025-05-27T17:07:12","date_gmt":"2025-05-27T15:07:12","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=81013"},"modified":"2025-05-27T17:38:39","modified_gmt":"2025-05-27T15:38:39","slug":"alle-augen-auf-kleinanzeigen-immobilien","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/alle-augen-auf-kleinanzeigen-immobilien","title":{"rendered":"All eyes on Kleinanzeigen real estate"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding exa-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>B\u00e4rbel Egli-Unckrich <a class=\"pink-button-small\" href=\"https:\/\/campaigngermany.de\/news\/beitrag\/863-the-goodwins-rueckt-das-immobilienangebot-von-kleinanzeigen-humorvoll-in-szene.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">Horizont<\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h2>The Goodwins humorously stages the real estate offer of classified ads<\/h2>\n<p>The Goodwins is launching a Germany-wide campaign for its long-standing client Kleinanzeigen. This time, the focus is on the professional real estate offers on the platform, which are presented in a humorously exaggerated way.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-81014\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Kleinanzeigen_Immobilien_Motiv.jpg\" width=\"1268\" height=\"681\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Kleinanzeigen_Immobilien_Motiv.jpg 1268w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Kleinanzeigen_Immobilien_Motiv-300x161.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Kleinanzeigen_Immobilien_Motiv-1024x550.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Kleinanzeigen_Immobilien_Motiv-768x412.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Kleinanzeigen_Immobilien_Motiv-18x10.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Kleinanzeigen_Immobilien_Motiv-350x188.jpg 350w\" sizes=\"(max-width: 1268px) 100vw, 1268px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p>The last time the real estate category was the focus of Kleinzeigen's advertising activities was two years ago. The brand wants to build on this success and position itself even more strongly as an indispensable platform for real estate professionals. The aim is to further strengthen trust in estate agents and commercial providers, particularly in selected regions of Germany. The campaign aims to show that classified ads are the ideal place to market real estate effectively, visibly and with a fair price-performance ratio.<\/p>\n<p>At the heart of the campaign is the idea: \u201cAll eyes on your real estate\u201d. In small everyday scenes, the commercials show how people drop everything to discover the latest real estate ad in the classifieds - because this is where you can find offers that you won't find anywhere else.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-81013-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/250519_1600_Kleinanzeigen_All_Eyes_20s_16x9_WEB.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/250519_1600_Kleinanzeigen_All_Eyes_20s_16x9_WEB.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/250519_1600_Kleinanzeigen_All_Eyes_20s_16x9_WEB.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p>The main protagonist of the campaign is a likeable real estate agent who is accompanied from the moment she places her ad to the successful closing. The other protagonists in the campaign cover the entire spectrum of the target group of real estate professionals - from people looking for a home in the entry-level segment to buyers in the high-end segment.<br \/>\nWith this appearance, Kleinanzeigen and its agency want to achieve the balancing act between the professional real estate world and the relaxed, independent tonality of classified ads.<\/p>\n<blockquote>\n<p>\u201cWhat real estate professionals find on Classifieds is direct access to a diverse community of people who are actively looking for their new home - and that's exactly what this campaign highlights,\u201d explains Ansis Sch\u00f6n, Head of Marketing Real Estate at Kleinanzeigen.<\/p>\n<p>\u201cWith the new campaign for real estate classifieds, we are creating a direct link between the colorful, quirky world of classifieds and the much more serious world of real estate agents. A balancing act that not only makes a lot of sense in terms of content, but also provides really good entertainment,\u201d adds Clemens Kandziora, Creative Director at The Goodwins.<\/p>\n<\/blockquote>\n<p>The official campaign launch was at the beginning of this week. The first social assets have already been published in advance. Further playout will take place via online banners, social media, print formats and trade fair appearances.<\/p>\n<p>And as befits the multi-award-winning brand in terms of sustainability, the campaign was once again realized under green production conditions and certified with the Green Motion label, which is awarded by the independent testing agency PwC. The film and photo motifs were realized by Soup Filmproduktion under the direction of Scott Pickett. The photo assets were created by photographer Andr\u00e9 Josselin.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"B\u00e4rbel Egli-Unckrich HorizontThe Goodwins r\u00fcckt das Immobilienangebot von Kleinanzeigen humorvoll in Szene The Goodwins startet eine deutschlandweite Kampagne f\u00fcr ihren [...]","protected":false},"author":1,"featured_media":81019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-81013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=81013"}],"version-history":[{"count":0,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/81019"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=81013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=81013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=81013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}