{"id":81002,"date":"2025-05-23T15:38:38","date_gmt":"2025-05-23T13:38:38","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=81002"},"modified":"2025-05-27T17:37:16","modified_gmt":"2025-05-27T15:37:16","slug":"wie-q-ist-das-denn-fuer-qonto","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/wie-q-ist-das-denn-fuer-qonto","title":{"rendered":"How Q is that?! Qonto."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding exa-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>Rupert Sommer <a class=\"pink-button-small\" href=\"https:\/\/campaigngermany.de\/news\/beitrag\/844-ratz-fatz-geschaefte-erledigen-the-goodwins-praesentiert-erste-markenkampagne-fuer-qonto.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">CAMPAIGN<\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h2>Doing business in a flash: The Goodwins presents first brand campaign for Qonto<\/h2>\n<p>If you believe the commercials by Berlin-based creative agency The Goodwins, the often tiresome headache topics of bookkeeping, accounting and payment processes are the least of your problems when setting up your own company or meandering through the daily work routine as a self-employed person - provided you use Qonto. The financial services provider wants to quickly become better known in Germany with the new advertising partner and the cheeky brand campaign.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-81002-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Qonto_01_Umbrella_20s_16b9_WEB_20250515_16h11.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Qonto_01_Umbrella_20s_16b9_WEB_20250515_16h11.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Qonto_01_Umbrella_20s_16b9_WEB_20250515_16h11.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p>The agency The Goodwins is rolling out the appropriately cool campaign across TV, social media, digital channels and radio. The aim is to increase Qonto's brand awareness in Germany and stand out from the competition. Three 20-second TV commercials, various social media videos and motifs for OOH, social networks and print will be used. The films were directed by David Eilander and photographed by Janine Sametzky. The overall campaign was produced by Cndy Films from Hamburg.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-81002-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Qonto_02_CompanyCreators_20s_16b9_WEB_20250515_16h11.mp4?_=2\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Qonto_02_CompanyCreators_20s_16b9_WEB_20250515_16h11.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Qonto_02_CompanyCreators_20s_16b9_WEB_20250515_16h11.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p>\u201cGermany is a core market for Qonto. With The Goodwins, we have found a partner that has a feel for local entrepreneurs and brings this together with our claim to provide them with optimal support in their financial management. Our campaign uniquely communicates our innovative solutions that give entrepreneurs more time for their business,\u201d says Heidrun Luyt, Chief Growth Officer at Qonto. \u201cWe look forward to inspiring even more companies in Germany with Qonto with this campaign.\u201d<\/p>\n<p>The Goodwins had previously worked on projects for the financial services provider, which was founded in 2017 and is now the market leader with around 500,000 customers across Europe, offering solutions for small and medium-sized enterprises and the self-employed. \u201cWe are proud to have developed a campaign together with Qonto that unmistakably sets the brand apart from the competition in Germany. The campaign mechanics combine strong branding with relevant features and a good dose of entertainment - just: How Q is that?\u201d, says Tim St\u00fcbane, Co-Founder and Partner Creation at The Goodwins. He also announces that further projects, including for the German market, are already in the works.<\/p>\n<p>Based in Berlin, The Goodwins employs around 40 people and supports clients such as Deutsche Telekom, Kleinanzeigen, SMA Solar, MVV Energie, Denns BioMarkt, Voelkel and Rossmann.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-81002-3\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Qonto_03_Freelancers_20s_16b9_WEB_20250515_16h11.mp4?_=3\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Qonto_03_Freelancers_20s_16b9_WEB_20250515_16h11.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/05\/Qonto_03_Freelancers_20s_16b9_WEB_20250515_16h11.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Rupert Sommer CAMPAIGNRatz-fatz Gesch\u00e4fte erledigen: The Goodwins pr\u00e4sentiert erste Markenkampagne f\u00fcr Qonto Glaubt man den Spots der Berliner Kreativagentur The [...]","protected":false},"author":1,"featured_media":81004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-81002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=81002"}],"version-history":[{"count":0,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/81002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/81004"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=81002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=81002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=81002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}