{"id":80912,"date":"2024-09-17T11:53:45","date_gmt":"2024-09-17T09:53:45","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=80912"},"modified":"2025-04-03T12:48:37","modified_gmt":"2025-04-03T10:48:37","slug":"fiktive-marke-rohrquell","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/fiktive-marke-rohrquell","title":{"rendered":"FICTITIOUS BRAND \u201cROHRQUELL\u201d"},"content":{"rendered":"

B\u00e4rbel Unckrich Horizont<\/span><\/a><\/span><\/p><\/div>

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Why The Goodwins created a campaign for tap water<\/h2>\n

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Rohrquell is not only environmentally friendly, but also very affordable<\/figcaption><\/div>

Tap water in the guise of a supposed premium brand: this idea may not be new, but it is definitely one that cannot be copied often enough. The latest campaign on this topic comes from The Goodwins and focuses on the environmentally friendly \u201cRohrquell\u201d.<\/p>\n

The fact is: tap water in Germany is not only inexpensive, but also meets the highest quality standards. Thanks to the German Drinking Water Ordinance, it is just as safe and often even of higher quality than bottled water on sale - even as supposed premium water. The non-profit association A Tip Tap, the advisory platform Co2online and the PuR project of the TU Berlin want to draw attention to these facts and present tap water as a healthy and environmentally friendly alternative to industrially bottled water with the cooperation project \u201cHemmungslos Trinkwasser\u201d.<\/p>\n

The Berlin-based creative agency has developed a social media campaign centered around the fictitious premium water brand \u201cRohrquell\u201d and the claim \u201cNaturally wet\u201d. The team behind the campaign sees the campaign as an \u201caffectionate satire of German bottled water\u201d and wants to show how absurd bottled water consumption and its advertising can sometimes be.<\/p>\n

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\u201cThe campaign aims to encourage consumers to rethink their habits. With the call-to-action 'Tap water - drink more of it', it calls on people across Germany to drink tap water instead of buying bottled water. This is a simple, effective and cost-saving way for everyone to reduce their personal carbon footprint and make a contribution to climate protection,\u201d explains Mirko Stolz, Managing Director Creative & Founder of The Goodwins.<\/p>\n<\/blockquote>\n

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