{"id":80294,"date":"2024-07-03T17:32:00","date_gmt":"2024-07-03T15:32:00","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=80294"},"modified":"2025-10-10T17:17:52","modified_gmt":"2025-10-10T15:17:52","slug":"sma-solar","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/sma-solar","title":{"rendered":"SMA Solar"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding exa-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>B\u00e4rbel Unckrich <a class=\"pink-button-small\" href=\"https:\/\/www.horizont.net\/agenturen\/nachrichten\/i-love-the-sun-the-goodwins-startet-internationale-kampagne-fuer-sma-solar-220983\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">Horizont<\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>The photovoltaic specialist SMA Solar Technology wants to convince even more homeowners and installation companies of its offer and is launching a campaign that will be used in both the B2B and B2C sectors.<\/p>\n<p>The aim of the communication is to convey the benefits of clean solar energy. The lead agency, The Goodwins, focuses on solar energy as the key to combating climate change and shows the versatile SMA solutions for different household and energy needs. Under the motto \"I love the Sun\", the multilingual campaign will be played out in various countries around the world.<\/p>\n<\/div><div class=\"un-media-gallery owl-carousel-wrapper\">\n\t\t\n\t\n\t<div class=\"owl-carousel-container owl-carousel-loading single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div id=\"gallery-631891\" class=\"owl-carousel owl-element owl-height-auto\" data-nav=\"true\" data-navmobile=\"false\" data-navskin=\"light\" data-navspeed=\"400\" data-autoplay=\"true\" data-timeout=\"3000\" data-stagepadding=\"0\" data-lg=\"1\" data-md=\"1\" data-sm=\"1\">\n<div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-80302  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif5_quer.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-631891\" data-options=\"width:842,height:595,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif5_quer-300x212.jpg'\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-80302\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif5_quer.jpg\" width=\"842\" height=\"595\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif5_quer.jpg 842w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif5_quer-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif5_quer-768x543.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif5_quer-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif5_quer-350x247.jpg 350w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-80299  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif1_quer.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-631891\" data-options=\"width:842,height:595,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif1_quer-300x212.jpg'\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-80299\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif1_quer.jpg\" width=\"842\" height=\"595\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif1_quer.jpg 842w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif1_quer-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif1_quer-768x543.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif1_quer-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif1_quer-350x247.jpg 350w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-80300  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif2_quer.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-631891\" data-options=\"width:842,height:595,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif2_quer-300x212.jpg'\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-80300\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif2_quer.jpg\" width=\"842\" height=\"595\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif2_quer.jpg 842w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif2_quer-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif2_quer-768x543.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif2_quer-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif2_quer-350x247.jpg 350w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-80301  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif3_quer.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-631891\" data-options=\"width:842,height:595,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif3_quer-300x212.jpg'\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-80301\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif3_quer.jpg\" width=\"842\" height=\"595\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif3_quer.jpg 842w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif3_quer-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif3_quer-768x543.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif3_quer-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif3_quer-350x247.jpg 350w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-80303  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Installer_Pressepaket_Motif6_quer.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-631891\" data-options=\"width:842,height:595,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Installer_Pressepaket_Motif6_quer-300x212.jpg'\" data-lb-index=\"4\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-80303\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Installer_Pressepaket_Motif6_quer.jpg\" width=\"842\" height=\"595\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Installer_Pressepaket_Motif6_quer.jpg 842w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Installer_Pressepaket_Motif6_quer-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Installer_Pressepaket_Motif6_quer-768x543.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Installer_Pressepaket_Motif6_quer-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Installer_Pressepaket_Motif6_quer-350x247.jpg 350w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-80304  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif4_quer.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-631891\" data-options=\"width:842,height:595,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif4_quer-300x212.jpg'\" data-lb-index=\"5\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-80304\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif4_quer.jpg\" width=\"842\" height=\"595\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif4_quer.jpg 842w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif4_quer-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif4_quer-768x543.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif4_quer-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2024\/07\/SMA_Home_Positioning_Homeowner_Pressepaket_Motif4_quer-350x247.jpg 350w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<div class=\"uncode_text_column vc_custom_1720080631194\"  style=\"padding-top: -3px ;\"><p><em>The campaign is played out internationally<\/em><\/p>\n<\/div><div class=\"uncode_text_column\" ><p>\"The focus in the energy sector is increasingly turning to clean and sustainably produced energy. Political decarbonization targets, the desire for greater energy independence and increasing environmental and cost awareness among individuals are fortunately fuelling this development,\" says Mirko Stolz, Managing Director Creative and co-founder of The Goodwins. \"Our goal was to create an emotional connection between SMA and its customers - homeowners and installers - and to show them the holistic benefits of SMA's energy solutions.\"<\/p>\n<p>The motifs show joyful, everyday moments in life that emphasize the positive power of solar energy. The claim \"I love the Sun\" is supplemented with further advantages depending on the motif. The focus is particularly on the targeted communication of the technical superiority, broad applicability and efficiency of SMA products. Using a modular system, The Goodwins have developed various campaign assets that can be used to address both installers and end customers. Derick Mueller and the team from The Suits are responsible for the production of the photo and film.<\/p>\n<p>The campaign is aimed at installers and homeowners in the key markets of Germany, Austria, Switzerland, Benelux, Italy, Spain, Australia and the USA. The Goodwins has been supporting SMA as a strategy and creative agency in international product communication in the residential, commercial and power plant segments since the end of 2021. The current appearance is The Goodwins' first major communicative impact for the client.<\/p>\n<p>SMA, based in Niestetal, Hesse, was founded in 1981 and is one of the leading specialists for photovoltaic system technology with around 3,000 employees in 18 countries. The Berlin agency supports the Group in its transformation from a pure B2B company to a global player that engages in advertising dialog with both professionals and end customers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"B\u00e4rbel Unckrich HorizontDer Photovoltaik-Spezialist SMA Solar Technology will noch mehr Hauseigent\u00fcmer:innen und Installationsbetriebe von seinem Angebot \u00fcberzeugen und startet eine [...]","protected":false},"author":1,"featured_media":80305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-80294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/80294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=80294"}],"version-history":[{"count":1,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/80294\/revisions"}],"predecessor-version":[{"id":81610,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/80294\/revisions\/81610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/80305"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=80294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=80294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=80294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}