{"id":79691,"date":"2023-05-31T11:26:25","date_gmt":"2023-05-31T09:26:25","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=79691"},"modified":"2023-06-05T11:43:25","modified_gmt":"2023-06-05T09:43:25","slug":"fruehlings-kampagne-von-stihl","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/fruehlings-kampagne-von-stihl","title":{"rendered":"Stihl Spring Campaign"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>Text by Aylin Bonn <a class=\"pink-button-small\" href=\"https:\/\/www.wuv.de\/Themen\/Kreation\/The-Goodwins-und-Stihl-laeuten-den-Fruehling-ein\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">W&amp;V<\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><strong>Together with The Goodwins, Stihl offers solutions to overwhelmed garden owners in its global spring campaign - and presents the tool range in this way.<\/strong><\/p>\n<p>Spring is here - and with it begins the labour-intensive time of weeding and hedge trimming for many garden owners. The battery-powered tools from Stihl are welcome helpers. This is exactly what the new campaign, developed by lead agency The Goodwins, picks up on. Among other things, it shows a garden that has become overgrown over the winter, which promises to be a lot of work, but can be made \"spring-ready\" in no time at all with the right tools.<\/p>\n<h3>Assortment diversity for spring<\/h3>\n<p>\n<\/div><div class=\"un-media-gallery owl-carousel-wrapper\">\n\t\t\n\t\n\t<div class=\"owl-carousel-container owl-carousel-loading single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div id=\"gallery-960192\" class=\"owl-carousel owl-element owl-height-auto\" data-nav=\"true\" data-navmobile=\"true\" data-navskin=\"light\" data-navspeed=\"400\" data-autoplay=\"true\" data-timeout=\"3000\" data-stagepadding=\"0\" data-lg=\"3\" data-md=\"2\" data-sm=\"3\">\n<div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-79696  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 141.3%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Awareness_Print_Ad_DE_RZ_low.webp\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-960192\" data-options=\"width:595,height:841,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Awareness_Print_Ad_DE_RZ_low-212x300.webp'\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-79696\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Awareness_Print_Ad_DE_RZ_low.webp\" width=\"595\" height=\"841\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Awareness_Print_Ad_DE_RZ_low.webp 595w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Awareness_Print_Ad_DE_RZ_low-212x300.webp 212w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Awareness_Print_Ad_DE_RZ_low-8x12.webp 8w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Awareness_Print_Ad_DE_RZ_low-350x495.webp 350w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-79697  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 141.3%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230123_STI_HSA_Awareness_Print_Ad_DE_RZ_low.webp\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-960192\" data-options=\"width:595,height:841,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230123_STI_HSA_Awareness_Print_Ad_DE_RZ_low-212x300.webp'\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-79697\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230123_STI_HSA_Awareness_Print_Ad_DE_RZ_low.webp\" width=\"595\" height=\"841\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230123_STI_HSA_Awareness_Print_Ad_DE_RZ_low.webp 595w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230123_STI_HSA_Awareness_Print_Ad_DE_RZ_low-212x300.webp 212w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230123_STI_HSA_Awareness_Print_Ad_DE_RZ_low-8x12.webp 8w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230123_STI_HSA_Awareness_Print_Ad_DE_RZ_low-350x495.webp 350w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-79698  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 141.3%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230126_STI_FSA_Awareness_Print_Ad_DE_RZ_low.webp\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-960192\" data-options=\"width:595,height:841,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230126_STI_FSA_Awareness_Print_Ad_DE_RZ_low-212x300.webp'\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-79698\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230126_STI_FSA_Awareness_Print_Ad_DE_RZ_low.webp\" width=\"595\" height=\"841\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230126_STI_FSA_Awareness_Print_Ad_DE_RZ_low.webp 595w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230126_STI_FSA_Awareness_Print_Ad_DE_RZ_low-212x300.webp 212w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230126_STI_FSA_Awareness_Print_Ad_DE_RZ_low-8x12.webp 8w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230126_STI_FSA_Awareness_Print_Ad_DE_RZ_low-350x495.webp 350w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-79699  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 141.3%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230127_STI_FSA_Consideration_Print_Ad_DE_RZ_low.webp\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-960192\" data-options=\"width:595,height:841,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230127_STI_FSA_Consideration_Print_Ad_DE_RZ_low-212x300.webp'\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-79699\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230127_STI_FSA_Consideration_Print_Ad_DE_RZ_low.webp\" width=\"595\" height=\"841\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230127_STI_FSA_Consideration_Print_Ad_DE_RZ_low.webp 595w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230127_STI_FSA_Consideration_Print_Ad_DE_RZ_low-212x300.webp 212w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230127_STI_FSA_Consideration_Print_Ad_DE_RZ_low-8x12.webp 8w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230127_STI_FSA_Consideration_Print_Ad_DE_RZ_low-350x495.webp 350w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-79700  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 141.3%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Consideration_Print_Ad_DE_RZ_low.webp\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-960192\" data-options=\"width:595,height:841,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Consideration_Print_Ad_DE_RZ_low-212x300.webp'\" data-lb-index=\"4\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-79700\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Consideration_Print_Ad_DE_RZ_low.webp\" width=\"595\" height=\"841\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Consideration_Print_Ad_DE_RZ_low.webp 595w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Consideration_Print_Ad_DE_RZ_low-212x300.webp 212w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Consideration_Print_Ad_DE_RZ_low-8x12.webp 8w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230207_STI_KMA_Consideration_Print_Ad_DE_RZ_low-350x495.webp 350w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-79701  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 141.3%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230125_STI_HSA_Consideration_Print_Ad_DE_RZ_low.webp\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-960192\" data-options=\"width:595,height:841,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230125_STI_HSA_Consideration_Print_Ad_DE_RZ_low-212x300.webp'\" data-lb-index=\"5\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-79701\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230125_STI_HSA_Consideration_Print_Ad_DE_RZ_low.webp\" width=\"595\" height=\"841\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230125_STI_HSA_Consideration_Print_Ad_DE_RZ_low.webp 595w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230125_STI_HSA_Consideration_Print_Ad_DE_RZ_low-212x300.webp 212w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230125_STI_HSA_Consideration_Print_Ad_DE_RZ_low-8x12.webp 8w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230125_STI_HSA_Consideration_Print_Ad_DE_RZ_low-350x495.webp 350w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<div class=\"uncode_text_column\" ><p>The range of battery-powered tools for the private segment is growing steadily: lawn mowers, hedge trimmers, vacuum shredders, pruners and other tools are designed to make work easier for hobby gardeners. The 30-second advert is intended to illustrate this diversity and at the same time draw attention to the quality of the tools and the battery that can be used across systems - within a humorous frame story.<\/p>\n<h3>Matching the garden theme: campaign \"bouquet of flowers<\/h3>\n<p>The spring campaign consists of a wide-ranging campaign \"bouquet\" in which The Googdwins has adapted individual advertising materials to various international Stihl markets.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-79691-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230116_STIHL_GTB-2023_01_30s_SPRING_EU-DE_16x9_Youtube_HD.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230116_STIHL_GTB-2023_01_30s_SPRING_EU-DE_16x9_Youtube_HD.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/06\/230116_STIHL_GTB-2023_01_30s_SPRING_EU-DE_16x9_Youtube_HD.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p>In addition to the TV and online film, several digital and social media motifs, product films, advertisements and posters are available for the various touchpoints and devices. Additional material will be displayed at the PoS. All advertising materials are designed for spring 2023.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-wrapper uncode-share\" ><hr class=\"separator-break separator-accent\" \/><div class=\"share-button share-buttons share-inline share-bigger\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Text von Aylin Bonn W&amp;VZusammen mit The Goodwins bietet Stihl in seiner globalen Fr\u00fchlings-Kampagne \u00fcberforderten Gartenbesitzer:innen L\u00f6sungen an &#8211; und [...]","protected":false},"author":1,"featured_media":79694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-79691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/79691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=79691"}],"version-history":[{"count":0,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/79691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/79694"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=79691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=79691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=79691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}