{"id":79552,"date":"2023-05-16T16:42:43","date_gmt":"2023-05-16T14:42:43","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=79552"},"modified":"2023-05-16T16:47:06","modified_gmt":"2023-05-16T14:47:06","slug":"launch-kampagne-von-kleinanzeigen","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/launch-kampagne-von-kleinanzeigen","title":{"rendered":"Launch campaign by Kleinanzeigen"},"content":{"rendered":"

B\u00e4rbel Unckrich<\/strong> Horizont<\/span><\/a><\/span><\/p><\/div>

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Two weeks after Kleinanzeigen presented itself for the first time in a completely renewed look, the campaign for the big brand relaunch is now following. The Berlin creative agency The Goodwins, which has already worked for Ebay Kleinanzeigen in the past, is responsible for this.<\/span><\/p><\/div>

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The corporate identity of Mutabor presented at the end of April already made it clear where the journey is going: Germany's largest online classifieds market will on the one hand continue to offer its customers all the usual functionalities, but on the other hand wants to emphasise a special USP even more than before: Buying second-hand means acting sustainably. This is exactly what the wide-reaching multi-channel campaign that has just been launched is all about. In it, The Goodwins celebrates the so-called \"second-hand heroes\" in several spots. The films, staged in the style of epic cinema trailers, focus on people who trade their used goods sustainably on classified ads and thus make a valuable contribution to the environment. Fittingly, the new brand claim is \"Classifieds. Big impact.\"<\/p>\n<\/div>

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