{"id":78472,"date":"2023-03-23T11:01:20","date_gmt":"2023-03-23T10:01:20","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=78472"},"modified":"2025-10-10T17:48:04","modified_gmt":"2025-10-10T15:48:04","slug":"stromer","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/stromer","title":{"rendered":"Stromer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>Text by Michael Reidel <a class=\"pink-button-small\" href=\"https:\/\/www.horizont.net\/schweiz\/nachrichten\/heretochange-wie-stromer-und-the-goodwins-speed-pedelecs-feiern-210730\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">Horizont<\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><strong>Stromer launches a spring campaign in five European countries for e-bikes with Swiss technology. The Swiss company's appearance for its speed pedelecs is under the guiding idea #HereToChange. The creative agency responsible is The Goodwins. It is the first joint work of the partners.<\/strong><\/p>\n<\/div><div class=\"uncode_text_column\" ><p>You can see the joy of driving. Connectivity is emphasised. It could be a classic car advertisement, but it's not. The subjects are e-bikes, more precisely the speed pedelecs of the Swiss company Stromer. The manufacturer is currently launching a spring campaign in five European countries, focusing on e-bikes with pedal assistance of up to 45 km\/h. The campaign is also about the company's e-bikes.<\/p>\n<\/div><div class=\"un-media-gallery owl-carousel-wrapper\">\n\t\t\n\t\n\t<div class=\"owl-carousel-container owl-carousel-loading single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div id=\"gallery-201345\" class=\"owl-carousel owl-element owl-height-auto owl-dots-outside owl-dots-single-block-padding owl-dots-align-center\" data-loop=\"true\" data-dots=\"true\" data-dotsmobile=\"true\" data-nav=\"true\" data-navmobile=\"true\" data-navskin=\"dark\" data-navspeed=\"400\" data-autoplay=\"true\" data-timeout=\"3000\" data-stagepadding=\"0\" data-lg=\"1\" data-md=\"1\" data-sm=\"1\">\n<div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-gradient-bottom tmb-overlay-text-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-78474  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.2%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px5.webp\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-201345\" data-options=\"width:2500,height:1406,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px5-300x169.webp'\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 1;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-78474\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px5.webp\" width=\"2500\" height=\"1406\" alt=\"Stromer und The Goodwins\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px5.webp 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px5-300x169.webp 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px5-1024x576.webp 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px5-768x432.webp 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px5-1536x864.webp 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px5-2048x1152.webp 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px5-18x10.webp 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px5-350x197.webp 350w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-gradient-bottom tmb-overlay-text-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-78475  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.2%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px3.webp\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-201345\" data-options=\"width:2500,height:1406,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px3-300x169.webp'\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 1;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-78475\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px3.webp\" width=\"2500\" height=\"1406\" alt=\"Stromer und The Goodwins\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px3.webp 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px3-300x169.webp 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px3-1024x576.webp 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px3-768x432.webp 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px3-1536x864.webp 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px3-2048x1152.webp 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px3-18x10.webp 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px3-350x197.webp 350w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-gradient-bottom tmb-overlay-text-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-78476  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.2%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px.webp\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-201345\" data-options=\"width:2500,height:1406,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px-300x169.webp'\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 1;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-78476\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px.webp\" width=\"2500\" height=\"1406\" alt=\"Stromer und The Goodwins\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px.webp 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px-300x169.webp 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px-1024x576.webp 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px-768x432.webp 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px-1536x864.webp 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px-2048x1152.webp 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px-18x10.webp 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px-350x197.webp 350w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-gradient-bottom tmb-overlay-text-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-78477  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.2%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px10.webp\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-201345\" data-options=\"width:2500,height:1406,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px10-300x169.webp'\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 1;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-78477\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px10.webp\" width=\"2500\" height=\"1406\" alt=\"Stromer und The Goodwins\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px10.webp 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px10-300x169.webp 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px10-1024x576.webp 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px10-768x432.webp 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px10-1536x864.webp 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px10-2048x1152.webp 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px10-18x10.webp 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px10-350x197.webp 350w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-gradient-bottom tmb-overlay-text-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-78478  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.2%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px8.webp\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-201345\" data-options=\"width:2500,height:1406,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px8-300x169.webp'\" data-lb-index=\"4\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 1;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-78478\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px8.webp\" width=\"2500\" height=\"1406\" alt=\"Stromer und The Goodwins\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px8.webp 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px8-300x169.webp 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px8-1024x576.webp 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px8-768x432.webp 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px8-1536x864.webp 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px8-2048x1152.webp 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px8-18x10.webp 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230303_STR_PM_Motive_1920x1080px8-350x197.webp 350w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<div class=\"uncode_text_column\" ><p>The campaign itself is intended to convey the fun of assisted pedalling, efficiency and quality of life. Themes such as freedom, independence, environmental protection and activity are addressed. The new claim \"Here to change\" is also intended to position Stromer as a game changer in the mobility world.<\/p>\n<p>Striking images and dynamic moving image formats attract attention. Added to this are English-language lines with a wink, such as \"Longing for monday mornings\", \"Your new car is a bike\" or \"Sorry, I'm early. I missed the traffic jam\".<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 66.67%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-78472-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230306_STR_DarkPlatinum_4zu5_2.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230306_STR_DarkPlatinum_4zu5_2.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/230306_STR_DarkPlatinum_4zu5_2.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p>Stromer is launching a European campaign for its speed pedelecs. The start is in Switzerland.<\/p>\n<p>The campaign can be seen from mid-March to the end of May in digital channels, print and out-of-home media. The campaign will kick off in the home market of Switzerland, followed by the other countries. The campaign is accompanied by B2B measures to win over HR departments and fleet managers for the Stromer brand.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-wrapper uncode-share\" ><hr class=\"separator-break separator-accent\" \/><div class=\"share-button share-buttons share-inline share-bigger\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Text von Michael Reidel HorizontStromer startet eine Fr\u00fchjahrskampagne in f\u00fcnf europ\u00e4ischen L\u00e4ndern f\u00fcr E-Bikes mit Swiss Technologie. Der Auftritt des [...]","protected":false},"author":1,"featured_media":79643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[125,123],"class_list":["post-78472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse","tag-agentur","tag-kampagne"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/78472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=78472"}],"version-history":[{"count":1,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/78472\/revisions"}],"predecessor-version":[{"id":81621,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/78472\/revisions\/81621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/79643"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=78472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=78472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=78472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}