{"id":78126,"date":"2022-02-28T14:25:05","date_gmt":"2022-02-28T13:25:05","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=78126"},"modified":"2025-10-10T17:33:16","modified_gmt":"2025-10-10T15:33:16","slug":"tim-stuebane-werben-verkaufen-podcast-denkanstoss","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/tim-stuebane-werben-verkaufen-podcast-denkanstoss","title":{"rendered":"W&amp;V Food for thought"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-418487 fontsize-172752 font-weight-700 translation-block\" ><span>Text by Stephanie Gruber <a class=\"pink-button-small\" href=\"https:\/\/www.wuv.de\/Exklusiv\/Podcasts\/Mssen-Marken-politisch-sein,-Tim-Stbane\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000\">W&amp;V<\/span><\/a><\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><span style=\"font-weight: 400;\">Small brands in particular are increasingly shying away from political engagement or even messing with politics. They can benefit from this, says Tim St\u00fcbane in the podcast \u201cW&amp;V Denkansto\u00df\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the third episode of \u201cW&amp;V Denkansto\u00df\u201d, W&amp;V editor Stephanie Gruber talks with Tim St\u00fcbane, CEO and founder of the agency The Goodwins, about whether brands need to position themselves politically in order to be visible. The episode also looks at the dangers that arise when brands dare to take a clear stand.<\/span><\/p>\n<p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><h2 class=\"wpb_heading wpb_singleimage_heading\">Tim St\u00fcbane W&amp;V Denkansto\u00df<\/h2><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 100%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-78126-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/01\/Muessen-Marken-politisch-sein-Tim-Stuebane_-Made-by-Headliner.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/01\/Muessen-Marken-politisch-sein-Tim-Stuebane_-Made-by-Headliner.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/01\/Muessen-Marken-politisch-sein-Tim-Stuebane_-Made-by-Headliner.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-wrapper uncode-share\" ><hr class=\"separator-break separator-accent\" \/><div class=\"share-button share-buttons share-inline share-bigger\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Text von Stephanie Gruber W&amp;VVor allem kleine Marken scheuen sich immer weniger vor politischem Engagement oder legen sich gar mit [...]","protected":false},"author":1,"featured_media":81614,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[125,123],"class_list":["post-78126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse","tag-agentur","tag-kampagne"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/78126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=78126"}],"version-history":[{"count":1,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/78126\/revisions"}],"predecessor-version":[{"id":81613,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/78126\/revisions\/81613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/81614"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=78126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=78126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=78126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}