{"id":78092,"date":"2022-12-10T13:09:31","date_gmt":"2022-12-10T12:09:31","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=78092"},"modified":"2025-09-08T12:00:16","modified_gmt":"2025-09-08T10:00:16","slug":"franka-mai-new-business-podcast","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/franka-mai-new-business-podcast","title":{"rendered":"New Business Podcast"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-115815 h3\" ><span>How can agencies help make the world a little better?<\/span><\/h3><div class=\"text-lead text-top-reduced\"><p>Agencies are just starting to understand their responsibility.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<ul class=\"custom-list\">\n<li class=\" translation-block\">Which <a href=\"https:\/\/thegoodwins.de\/arbeiten\/\" target=\"_self\">clients<\/a> do you work for, and for which ones not?<\/li>\n<li>Do companies that are on the black list approach you?<\/li>\n<li>Why do so few agencies work for sustainable clients?<\/li>\n<li>Where should agencies that want to work for \u201cthe good\u201d start?<\/li>\n<li>Do agencies sleep better when they help make the world a better place?<\/li>\n<\/ul>\n<p>This podcast is all about new agency business. I talk to decision-makers from agencies, while marketing managers and buyers also have their say.<\/p>\n<blockquote>\n<p>By and with Heiko Burrack<\/p>\n<\/blockquote>\n<p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-audio fluid-object\" style=\"padding-top: 100%\"><audio class=\"wp-audio-shortcode\" id=\"audio-78092-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/01\/Franka_Mai_final_final.mp3?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/01\/Franka_Mai_final_final.mp3\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/01\/Franka_Mai_final_final.mp3<\/a><\/audio><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-wrapper uncode-share\" ><hr class=\"separator-break separator-accent\" \/><div class=\"share-button share-buttons share-inline share-bigger\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Wie k\u00f6nnen Agenturen beitragen, dass die Welt ein wenig besser wird?Agenturen beginnen erst, ihre Verantwortung zu erkennen. F\u00fcr welche Kunden [...]","protected":false},"author":1,"featured_media":73902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[125,123],"class_list":["post-78092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse","tag-agentur","tag-kampagne"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/78092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=78092"}],"version-history":[{"count":0,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/78092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/73902"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=78092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=78092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=78092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}