{"id":78014,"date":"2022-09-30T10:42:11","date_gmt":"2022-09-30T08:42:11","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=78014"},"modified":"2023-08-15T16:26:15","modified_gmt":"2023-08-15T14:26:15","slug":"ebay-kleinanzeigen-als-immobilienvermittler","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/ebay-kleinanzeigen-als-immobilienvermittler","title":{"rendered":"Ebay Kleinanzeigen positions itself as a real estate agent"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700 translation-block\" ><span><strong>Margaux Adam<\/strong> <a class=\"pink-button-small\" href=\"https:\/\/www.horizont.net\/marketing\/nachrichten\/neue-tv--und-kinokampagne-mit-diesen-absurden-szenarien-positioniert-sich-ebay-kleinanzeigen-als-immobilienvermittler-202603\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000\">Horizont<\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>High rents, horrendous down payments and queues for appointments: Apartment hunting is a horror for most people. The new Germany-wide campaign created by The Goodwins for Ebay Kleinanzeigen, which launched today (Monday), uses exactly that topic and shows absurd images of how far some people will go to find for a new place to live.<\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>\u201cApartment hunting these days\u201d - that\u2019s the motto of the campaign, which has been running since September 12 and includes TV, online and social media advertising, as well as influencer collaborations, a cinema and audio spot. At the heart of the campaign is a 20-second spot that illustrates the absurdity of many apartment searches: For example, a woman floats on numerous colorful helium balloons in front of a house facade, or an elderly couple rappel down from the roof to be the first to view an apartment.<\/p>\n<\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-129920 h3\" ><span>&#8222;Wohnungssuche heutzutage&#8220;<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-78014-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/200831_ebay_20_Challenger_16-9_WEBMIX.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/200831_ebay_20_Challenger_16-9_WEBMIX.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2023\/03\/200831_ebay_20_Challenger_16-9_WEBMIX.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><p>The campaign was conceived and implemented by The Goodwins Berlin, which has been the lead agency for Kleinanzeigen since 2020. The film and the key visual were created under the direction of Bastian Kuhn, the production was carried out by Streetsmart Media. GUD was again responsible for the influencer measures and social media. Music was provided by Tracks &amp; Fields, mixing and sound design was done by 86Tales.<\/p>\n<p class=\" translation-block\">Since the beginning of this year, Ebay Kleinanzeigen, which was only renamed <a class=\"pink-button-small\" style=\"color: #000000\" href=\"https:\/\/www.horizont.net\/marketing\/nachrichten\/online-marktplatz-ebay-kleinanzeigen-heisst-kuenftig-nur-noch-kleinanzeigen-201191\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000\">Kleinanzeigen<\/span><\/a> in July 2022, has been wanting to position itself more strongly as a real estate platform and take on top dogs such as ImmoScout24 from the Scout24 Group and Immowelt.de from the Axel Springer Group. To this end, the company launched a <a class=\"pink-button-small\" style=\"color: #000000\" href=\"https:\/\/www.horizont.net\/marketing\/nachrichten\/online-marktplatz-mit-dieser-kampagne-attackiert-ebay-kleinanzeigenimmoscout24-immowelt--co-197229\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000\">campaign<\/span><\/a><\/span> in mid-January, addressing estate agents in particular as its core target group. The creative implementation was also carried out by the Berlin office of the lead agency The Goodwins.\n<em>mad<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-wrapper uncode-share\" ><hr class=\"separator-break separator-accent\" \/><div class=\"share-button share-buttons share-inline share-bigger\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Margaux Adam HorizontHohe Mietpreise, horrende Abschlagszahlungen und Besichtigungstermine, bei denen man Schlange steht: Die Wohnungssuche ist f\u00fcr die meisten Menschen [...]","protected":false},"author":1,"featured_media":78033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[130],"class_list":["post-78014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse","tag-presse"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/78014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=78014"}],"version-history":[{"count":0,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/78014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/78033"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=78014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=78014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=78014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}