{"id":75478,"date":"2021-06-02T17:35:24","date_gmt":"2021-06-02T15:35:24","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=75478"},"modified":"2023-03-29T17:49:29","modified_gmt":"2023-03-29T15:49:29","slug":"wirfuerschule-kampagne-von-the-goodwins-ruft-zum-bundesweiten-hackathon-auf","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/wirfuerschule-kampagne-von-the-goodwins-ruft-zum-bundesweiten-hackathon-auf","title":{"rendered":"#wirf\u00fcrschule: Campaign by The Goodwins calls for nationwide hackathon"},"content":{"rendered":"

via sf New Business<\/span><\/a><\/span><\/p><\/div>

<\/div><\/div>
\"\"<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div>
#wirf\u00fcrschule promotes its hackathon with the campaign \u201cLet's bring the future to school\u201d - Photo: The Goodwins\n<\/figcaption><\/div>

Die gemeinn\u00fctzige Organisation #wirf\u00fcrschule startete Mitte April 2021 die Kampagne „Lasst uns Zukunft in die Schule bringen“. Damit will sie den Status Quo des deutschen Bildungssystems hinterfragen und gleichzeitig zum bundesweiten Hackathon aufrufen. Der #wirf\u00fcrschule Hackathon soll vom 14. bis zum 18. Juni stattfinden. Gemeinsam sollen mehrere tausend Teilnehmende Good Practices von Schulen sammeln, Feedback auf das Zielbild der Schule von Morgen geben sowie konkrete Umsetzungsma\u00dfnahmen entwickeln. Die Schirmherrschaft des Hackathon haben das Bildungsministeriums f\u00fcr Bildung und Forschung, die Kultusministerkonferenz und die Staatsministerin f\u00fcr Digitalisierung Dorothee B\u00e4r inne. Die Kultusministerkonferenz wird im Anschluss die Ergebnisse des Hackathon auf Umsetzbarkeit pr\u00fcfen.<\/span><\/p><\/div>

<\/div><\/div>
\"\"<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div>
Through the partnership with STR\u00d6ER, the campaign also takes place DOOH, like here in Cologne - Photo: Oliver Zitza.<\/figcaption><\/div>

The campaign was implemented by The Goodwins. Together with #wirf\u00fcrschule, the Berlin agency developed, among others, the motifs \u201cIs there actually still room for big ideas in the curriculum?\u201d, \u201cWhen can classrooms really fly?\u201d or \u201cBerlin\u2019s new start-up: school.\u201d In addition to partners Accenture, die Bayerische, Capgemini, Deutsche Bahn, the Dieter Schwarz Foundation, the Procter & Gamble Company, SAP, Slack, the Vodafone Foundation and Wacom, #wirf\u00fcrschule was also able to win over the multi-channel media company STR\u00d6ER. Thanks to this collaboration, the social media measures launched in April were supplemented by a DOOH flight at the beginning of June. Nationwide, additional programmatic advertising is thus used on more than 2,000 screens in various formats such as Cityscreen, Roadside Screen, Edgar Art Screen, Infoscreen, Mall Video or Station Video.<\/p>\n

\n

\u201cOur motto this year combines various aspects. Particularly important to us is the team idea, the \u201cwe\u201d feeling. We want to invite everyone:n to look forward with us courageously and positively and to shape the future,\u201d explains Verena Pausder, co-initiator of #wirf\u00fcrschule.<\/p>\n

Tim St\u00fcbane, Partner Creation at The Goodwins, explains, \u201cThe pandemic has made us all realize how important school is. And at the same time, how poorly positioned we are in this country. That's why we're doing our part within this challenging project with this campaign.\u201d<\/p>\n

Alexander Stotz, CEO of Str\u00f6er Media Deutschland GmbH, adds: \u201c#wirf\u00fcrschule creates an important network to jointly shape the school of tomorrow with great innovative power. We are also aware of our responsibility and support the initiative by broadcasting the campaign on our nationwide public video network. We reach many people in public spaces within a very short time with our out-of-home media. Through the campaign spots on our screens, we activate people to participate in the hackathon and thus promote social engagement.\u201d<\/p>\n<\/blockquote>\n

\n<\/div><\/div><\/div><\/div><\/div><\/div>