{"id":75410,"date":"2021-03-03T12:50:37","date_gmt":"2021-03-03T11:50:37","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=75410"},"modified":"2023-08-15T16:36:34","modified_gmt":"2023-08-15T14:36:34","slug":"ebay-kleinanzeigen-wirbt-doppeldeutig-fuer-neuen-kaeuferschutz","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/ebay-kleinanzeigen-wirbt-doppeldeutig-fuer-neuen-kaeuferschutz","title":{"rendered":"EBAY KLEINANZEIGEN ADVERTISES AMBIGUOUSLY FOR NEW BUYER PROTECTION"},"content":{"rendered":"

via Ingo Rentz Horizont<\/span><\/a><\/span><\/p><\/div>

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Ebay Kleinanzeigen hat mit „Sicher bezahlen“ eine neue Funktion eingef\u00fchrt, die den K\u00e4ufer- und Verk\u00e4uferschutz sicherstellen soll. Das ist dem Unternehmen auch eine Werbekampagne wert – nat\u00fcrlich geht es darin wie immer bei Ebay Kleinanzeigen ein wenig anders zu.<\/span><\/p><\/div>

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The brand secures viewers\u2019 attention in its TV and online commercial with a little double entendre. Because the young women in the commercial seem to be talking about sex.<\/p>\n<\/div>

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Ebay Kleinanzeigen „Ich handle geschu\u0308tzt“<\/h3>\n

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In the end, however, it's all about the mundane topic of online trading. But protection is also the top priority here, Ebay Kleinanzeigen wants to convey with the campaign. This protection is guaranteed by \"Secure Payment,\" a function in which the buyer's money is held in trust by a payment partner and only released when the goods have arrived at the buyer in the agreed condition.<\/p>\n

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\u201cSecurity is a serious issue, but at the same time, the fun and self-deprecating components that are so typical of Ebay Kleinanzeigen should not be lost in the development of the campaign\u201d<\/p>\n<\/blockquote>\n

says Sharam Sadeghi, who is responsible at the advertising company.<\/p>\n

The film was directed by up-and-coming director Christian Schilling and produced by Sterntag Berlin. In addition to TV and online motion pictures, the campaign also includes performance ads on the Google Display Network as well as onLinkedIn, Facebook and Instagram. Lead agency The Goodwins was responsible for the creative. The key visuals were photographed by Harry Weber.<\/p>\n

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