{"id":75399,"date":"2021-03-19T16:39:50","date_gmt":"2021-03-19T15:39:50","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=75399"},"modified":"2023-03-29T18:01:18","modified_gmt":"2023-03-29T16:01:18","slug":"mit-diesen-motiven-werben-wwf-und-the-goodwins-fuers-licht-ausschalten","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/mit-diesen-motiven-werben-wwf-und-the-goodwins-fuers-licht-ausschalten","title":{"rendered":"With these motifs WWF and The Goodwins advertise for switching off the lights"},"content":{"rendered":"

via Tim Theobald Horizont<\/span><\/a>
<\/span><\/p><\/div>

<\/div><\/div>

Am 27. M\u00e4rz um 20:30 Uhr ist es wieder soweit: Dann sollen Millionen Menschen auf der ganzen Welt f\u00fcr eine Stunde das Licht ausschalten und so einen gemeinschaftlichen Beitrag zum Klima- und Umweltschutz leisten. Die von dem WWF ins Leben gerufene „Earth Hour“ findet in diesem Jahr zum 15. Mal statt, mehr als 400 St\u00e4dte haben sich als Unterst\u00fctzer angemeldet. Um eine noch gr\u00f6\u00dfere Aufmerksamkeit auf die Aktion zu lenken, startet die Umweltschutzorganisation zusammen mit der Kreativagentur The Goodwins jetzt eine Plakat- und Social-Media-Kampagne.<\/span><\/p><\/div>

<\/div><\/div>

The slogan of the effort, which launched this week, is \u201cLights out. Climate protection on.\u201d To this end, the client and agency vividly illustrate the effects of climate change, such as species and forest extinction, on two-part poster and social media motifs, with a light switch in the middle of each. Through this image, WWF and The Goodwins want to encourage people, businesses and cities to participate in \u201cEarth Hour\u201d. In addition, the sender is asking the public to use the hashtag #lichtaus to report in advance on social networks about how they will spend \u201cEarth Hour\u201d.<\/p>\n<\/div>

\"\"<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div>

The goal of the campaign is to make a statement for climate protection and a living planet. \u201cOur cities are our biggest opportunity to slow down the climate crisis,\u201d explains Marco Vollmar, WWF\u2019s business manager for communications and campaigns. \u201cOn the one hand, with 70 percent of global CO2 emissions, they are drivers of global warming. On the other hand, they can make a significant contribution to climate protection with the help of building renovation, renewable energy generation and modern mobility. We have to become active ourselves now. Alongside business and industry, the development of our cities also needs a new sustainable direction. This is how we can still prevent the loss of biodiversity and limit the climate crisis.\u201d<\/p>\n<\/div>

\"\"<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div>

Meanwhile, Berlin-based agency The Goodwins wants its first work for WWF to show how good can be brought to the world and get as many people as possible to join in.<\/p>\n

\n

\u201cThe campaign is simple and catchy. It calls on people to engage with climate protection and Earth Hour on their own channels. Influencers* are also invited to join in - what is done during Earth Hour and why are the lights turned off?\u201d<\/p>\n<\/blockquote>\n

says founder and managing director Tim St\u00fcbane.<\/p>\n<\/div>

\"\"<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div>

The campaign runs both in OOH media and performance-oriented with short clips on Facebook and Instagram. On March 27th, there will also be an attention-grabbing PR stunt in front of the Brandenburg Gate, realized by Ultra OOH<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>