{"id":75340,"date":"2020-09-25T17:01:41","date_gmt":"2020-09-25T15:01:41","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=75340"},"modified":"2025-10-10T17:43:19","modified_gmt":"2025-10-10T15:43:19","slug":"the-goodwins-wirbt-fuer-ricardo","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/the-goodwins-wirbt-fuer-ricardo","title":{"rendered":"The Goodwins advertises for Ricardo"},"content":{"rendered":"

Conrad Breyer W&V<\/span><\/a><\/span><\/p><\/div>

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The Berlin-based Purpose agency wins its first Swiss client and calls for a Second-Hand Day for the online marketplace. Those who reuse second-hand items are, after all, doing something for the climate.<\/span><\/p><\/div>

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The Goodwins agency presents a new client. The Goodwins, which according to its own advertising \"fights for the good in the world to win\", pitched its sustainability and communications expertise and won the account of the Swiss online marketplace Ricardo.\u00a0The team around agency heads Tim St\u00fcbane, Maurice Pfleiderer, Franka Mai and Mirko Stolz<\/span><\/a>\u00a0developed design, communication and some action ideas.<\/p>\n

For Ricardo, the Berliners are now calling for a Secondhand Day in our neighbouring country, initiated jointly by Myclimate, Circular Economy Switzerland, 20 Minuten and Ricardo. The day is intended to raise awareness for sustainable action and encourage as many people as possible to participate. Because if the useful life of products is increased, demand is reduced and thus the production of new goods, which eats up a lot of valuable resources.<\/p>\n<\/div>

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Wasteful new purchase<\/h3>\n

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So for Ricardo and the other initiators it is all about giving the, as it is called in Switzerland, second-hand market, vintage stores and relevant online marketplaces the necessary tailwind. Ricardo sets special incentives for this and additionally plants a tree for every traded second-hand item on Secondhand Day.<\/p>\n<\/div>

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Wild Switzerland<\/h3>\n

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The action landing page\u00a0secondhandday.ch<\/span><\/a>\u00a0was implemented by the WebKinder agency. The campaign is primarily played out digitally as well as in high-reach print media and via wild posters.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>