{"id":75333,"date":"2020-09-16T16:51:04","date_gmt":"2020-09-16T14:51:04","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=75333"},"modified":"2023-06-05T12:39:04","modified_gmt":"2023-06-05T10:39:04","slug":"ebay-kleinanzeigen-raeumt-mit-musikvideo-zum-thema-nachhaltigkeit-ab","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/ebay-kleinanzeigen-raeumt-mit-musikvideo-zum-thema-nachhaltigkeit-ab","title":{"rendered":"Ebay Classifieds wins with music video on the topic of sustainability"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-134980\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>Tim Theobald <a class=\"pink-button-small\" href=\"https:\/\/www.horizont.net\/marketing\/nachrichten\/the-goodwins-ebay-kleinanzeigen-zieht-in-den-kampf-gegen-das-spielzeug-monster-186290\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">Horizont<\/span><\/a><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-129920 font-weight-700\" ><span>Mit seiner im vergangenen Monat gestarteten Nachhaltigkeitskampagne &#8222;Bye Buy&#8220; (Kreation: The Goodwins, Berlin) hat Ebay Kleinanzeigen einen Nerv bei der jungen Zielgruppe getroffen. Das zeigt sich auch in den Youtube-Werbecharts, die das Portal im August vor Branded Entertainment von Mercedes-Benz und Yumtamtam (Edeka) anf\u00fchrt.<\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>With this campaign, Ebay Kleinanzeigen wants to make the sale of second-hand clothes palatable, especially to Generation Z, and relies above all on the argument of sustainability. The accompanying gaudy music video with the pop duo TOCHTER obviously serves its purpose. More than five million views on YouTube in just over four weeks speak for themselves. The top spot in the Youtube advertising charts in August is now on top of that.<\/p>\n<p>Mercedes-Benz takes second place with its web series featuring TV presenter and car enthusiast Matthias Malmedie. In the episode in question, Malmedie presents the new E-Class Estate. The bronze rank in August goes to the Edeka brand channel Yumtamtam, which has just won the Youtube Golden Camera Digital Award. In the clip, the team prepares a summery panna cotta. The top 5 in August are completed by Deutsche Telekom, which introduces its \"RAN\" team in the YouTube video, and Samsung and a new product spot for the Galaxy Note 20 and 20 Ultra 5G smartphones.<\/p>\n<p>In the monthly review, YouTube presents the top advertising clips from Germany. An algorithm that takes into account paid and organic views as well as audience engagement determines the ranking. A complete overview of all months can be found on Think with Google under \"<a class=\"pink-button-small\" href=\"https:\/\/www.youtube.com\/intl\/ALL_de\/ads\/news-and-inspiration\/ads-leaderboard\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">The most popular YouTube commercial videos<\/span><\/a>&#8222;.<\/p>\n<\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"fontsize-172752\" ><span><\/p><\/span><span><h2 class=\"ArticleCopy-subHead\">The top 5 in detail:<\/h2><\/span><span><p><\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p><a class=\"pink-button-small\" href=\"https:\/\/www.horizont.net\/marketing\/charts\/youtube-charts-ebay-kleinanzeigen-raeumt-mit-musikvideo-zum-thema-nachhaltigkeit-ab-185773\"><span style=\"color: #000000;\">mehr auf Horizont.<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-wrapper uncode-share\" ><hr class=\"separator-break separator-accent\" \/><div class=\"share-button share-buttons share-inline share-bigger\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"von Tim Theobald HorizontMit seiner im vergangenen Monat gestarteten Nachhaltigkeitskampagne \"Bye Buy\" (Kreation: The Goodwins, Berlin) hat Ebay Kleinanzeigen einen [...]","protected":false},"author":1,"featured_media":75339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[123],"class_list":["post-75333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse","tag-kampagne"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/75333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=75333"}],"version-history":[{"count":0,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/posts\/75333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/75339"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=75333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/categories?post=75333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/tags?post=75333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}